Quote:
Originally Posted by stallty
http://www.midcityhuntsville.com/about-midcity/ - Mid city released a fly through video of their development.
If MidCity delivers 1/2 of what they are showing it will be a major upgrade over MSM. This is a pretty exciting development with some actual vision.
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I agree that Mid City will be a huge addition to the HSV area. I have a couple of observations:
1. The outdoor retailer which they speak of in the park area (by the lakes) will most likely be REI. While Bass Pro Shop has shown interest in the area, they will more likely want to be at the I-565/I-65 interchange to draw from a larger area. REI, on the other hand, has a narrower customer base of high income households who are participants in hiking, cycling, rock climbing, etc. This population tends to reside more in Madison County.
2. The amphitheatre which will seat 8,500 - while this is exciting, where will everybody park? To put things in perspective, the Propst Arena at the Von Braun has a maximum capacity of 9,000 and has parking underneath and the deck across the street. From the video, there is little (to none) large parking facilities available and there aren't any adjacent office parks with garages which could be rented out. I'm not trying to be negative, but I am curious as to how they plan to address this.
3. The Food Hall should do well and it is far enough away from City Centre that they should both do alright.
4. Given all of this, where does this leave Town Madison? How many more retailers and restaurants can the area support? It seems that the developers from out of town are far more successful than those which are local. The president of RCP Companies (the developers of Mid City) lives in the Bay area (just north of San Francisco) and has come into the downtown area aggressively with City Centre, and the Whole Foods shopping center as well as the new center on the other side of Bob Wallace where Chuy's will be located. Bridge Street was originally developed by some guys from L.A.
By contrast, Constellation (being developed locally) was announced well over ten years ago and we can see what has happened there. Likewise, Town Madison has been talked about for about ten years and we have yet to hear one tenant announced. I call it the curse of being a local developer in Huntsville. Hopefully, some tenants will be announced soon for Town Madison.