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Originally Posted by niwell
TV chefs are a bit different than actual chefs.
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In Quebec a lot of the TV foodie personalities have their own restaurants. And a lot of accomplished chefs are TV personalities too. One kind of goes with the other due to the small size of the market: you usually can't get rich doing just one, so people do the other to supplement their income and increase their visibility.
Kind of like how many Quebec celebrities (actors, comedians, etc.) do radio shows in addition to their main line of work.
Quote:
Originally Posted by niwell
And even still I don't think that many people are into food shows.
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In Quebec they are.
Quote:
Originally Posted by niwell
Like I said plenty of Ontario people know about certain Toronto chefs from food network as well. The difference being they probably don't recognize them as Toronto chefs, just generic tv personalities.
In any event I don't think the average rural Quebecker is itching to go to Toque or Joe Beef that much more than the average rural Ontarian is to Bar Isabel or Buca.
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Places like Toqué or Joe Beef or Europa in Montreal, Café Ricardo in St-Lambert, Martin Picard's high-end cabane à sucre in Mirabel, are filled with people from all over Quebec. In the exact same way that people will go to the Cake Boss place in NYC. Or Wolfgang Puck's.
The same phenom does not exist at all in Ontario or in the rest of the country.
I've mentioned it many times but a chunk of my family are anglophones who mostly live in a swathe of Ontario from east of Ottawa, in Ottawa, and then down into the GTA. I spend time with them all the time. I am on Facebook with them. I have other Ontario friends on Facebook or that I visit in person.
No one says: "OMG I just went to restaurant X in Toronto by chef X!" EVER.
What they do say is stuff like: "OMG! I just saw Brian Bulmer at Canadian Tire in Oakville!"
Which is an interesting point. You do have this mainstream household name celebrity thing going on with home reno and decorating people. Brian Bulmer, Mike Holmes, Sarah Richardson, the two Scottish guys who got married, the sell or renovate couple, the Property Virgins lady, etc. For some reason the phenom has taken root in this niche. These people are true celebrities - even outside Canada. And Americans even know them for being Canadian! The HGTV modus operandi...
But in cuisine? Not so much.