I have a question about advertising on buses.
Back when 40 foot BTC buses exclusively served Burnaby routes (plus the 26-29), I noticed that they didn't have the same type of ads that were present on buses from other garages.
BTC coaches often had ads for local Burnaby/New West businesses (The Heights BIA, Hart House Restaurant, Burnaby realtors like Lola Oduwole, Queensborough Landing, J-Von Medical Centre)
Coaches from the Vancouver, Poco, Richmond and Surrey garages often had "big-ticket" advertising (RBC, Interac Flash, blockbuster movies, Advent Rental Management, Koodo, Chatr, FortisBC, Suncom, Nu S tream Realty, Shaw, CTV News, Alpine Credits). These kinds of ads also showed up on 60 foot BTC coaches.
With the opening of HTC (that is also responsible for commuter routes like the 100, 410 and 430, as well as some Poco routes like the 101 and 155), and the move of North Van routes to BTC, how is that going to affect advertising on coaches?
Will HTC coaches now have a mix of local Burnaby/New West advertising, and "big-ticket" ads seen on buses assigned to VTC/RTC/STC? For instance, maybe a coach could have an ad for the Arts Club production of Mary Poppins on the left broadside, an ad for J-Von Clinic (
this one; sorry the angle isn't fabulous) on the right side, and an ad for Nu Stream Realty (604-899-9999) on the back.
And what of the Nova diesels at BTC? (So far as I can tell, the 40 foot fleet is made up of the 79 07 Novas, and the 66 08 Novas from the now closed NVTC.) Will they have a mix of Burnaby/New West and North Shore targeted advertising? (In this example: Kensington Square ad on the left, Edith Chan ad on the right, and maybe an ad for another North Shore realtor at the rear.)
I managed to dig up a
price list for CMBC advertising that also shows that the campaign period for bus products is four weeks. A 30"x139" ad (think RBC, "96.9 Jack FM Mystery Mixtape", movie ads) is $772. A 21"x70" ad (the mini LG 104.3 ads, the side Suncom ads) is $450, with volume discounts starting at the 50 gross rating points level (
GRP is an advertising industry term that attempts to quantify the reach/impact of an ad campaign); for "Seventies" ads in the Vancouver market this starts at 183 units for ~$78,000 (or $427/unit, for a savings of $4,200). I assume that Vancouver rates are consistent no matter which bus barn you choose: whether it be VTC, BTC, HTC, RTC, PTC, etc.