Quote:
Originally Posted by BCPhil
Yeah, but an American city can't just create a tax, it has to pass a referendum. We had the exact same opportunity. Did we want to create a local sales tax to fund transit? We voted no, resoundingly. . . . There is no reason the rest of the province should be overly burdened to pay for our local special needs.
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I am in favour of the tax. I think it is completely reasonable, so I'm not going to get into an argument over regional fairness.
I am convinced that a referendum was winnable. It was lost because it was run badly, and it was run badly because of how the province set it up. If our cities, like those in the U.S., had the power to proceed on their own without having the province mucking things up, they might have succeeded (of course it's a counterfactual; there are no guarantees). There are very clear reasons why it failed.
The referendum was not lost because (as you suggest) people are too greedy or too stupid. Greed is the easiest to dispose of. Early polls had the Yes side winning: collectively, we are willing to pay for improved transit. As to stupidity, no referendum is ever won or lost on the basis of a careful public deliberation over its merits. That is simply not how politics has ever or will ever (or even should) work.
This is hardly the first transit referendum. There is a history of these things going back at least to the 1920s in the U.S. We know how they are won, and the techniques are pretty much the same as for any marketing campaign. Votes are won or lost based primarily on two things: framing and identity. Roughly, what is it about, and where do I fit in. In short, what does it
mean.
Oversimplifying somewhat, the Yes side answer was: this is about avoiding traffic apocalypse when a million newcomers arrive, and we are the experts (the "biggest coalition in B.C. history") who are telling you what to do about it. The No side answer was: this is about an out-of-control Translink run by elites, and you are the working stiff whose pocket they want to pick. The resignation of the Translink CEO cemented the No campaign frame: agreeing that it was all about Translink and confirming the No critique. A more disastrous PR move is hard to imagine. The nail was in the coffin.
Regardless, the Yes campaign never offered a positive argument that respected the voters, explaining to them what the mayor's plan meant to them. It was all a snow-job of facts and figures: 1 million people, 30 years, so many new buses, routes, and service hours... Imagine if you asked a lawyer for advice and all he did was recite the relevant statutes. The level of the Yes campaign was hardly better than that. Without real reasons that meant something in their everyday lives, voters had no good reason to say Yes.
Which is all very nice, but
why was the campaign so bad? Because making meaningful arguments takes time. You need to listen to the voters, you need to understand them, and you need to take the time to explain what it is you plan to do and what it will mean for them. But that didn't happen, because the province set the conditions and the timetable. The Yes side simply didn't have the time to organize a consistent strategy and leadership, let alone communicate effectively with the public.
If the region could have planned and run the campaign on their own, on their own timetable, knowing in advance that they had the power to set the question and conduct it as they saw fit, they would have had the chance to be competent. They never had that chance. Of
course they (we) lost.