Quote:
Originally Posted by biggus diggus
For what it's worth this Fry's will be the closest grocery store to me but I will still use the Safeway at 7th and McDowell when I need to go to a store other than WF (90% of my shopping) or TJ's (9%). I would be willing to bet that after negotiating the extra stop lights, inevitable traffic, and parking garage the Fry's will be a lot more of a hassle than most are willing to deal with. I have concern that Phoenix has the population density at this point to support this store. Sure, you go to Chicago and it's a way of life, you end up in a parking garage under the store and a short elevator ride later you're inside shopping or you walked there from home. In Phoenix the options are too plentiful to get in the car and drive 5-10 minutes for an easier time and there aren't that many people who live close enough to walk for their groceries. The people who live in Roosevelt will likely find it simpler and closer to go to Safeway as well.
Things may be very different in five years and I'm going to hope I'm wrong but this seems like a major risk.
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For many customers, the appeal of this store will be the possibility of shopping via light rail. While there are several supermarkets across the street from light rail stations (AJ's, Fry's on Glendale Ave, Super Target, Sprouts, etc.), they're all set back from the street and require customers arriving on foot to traverse large, unappealing parking lots. The new Fry's, however, will be a short distance from light rail in an area with a lot more pedestrian appeal. Even from a driving perspective, there are 5-6 months of the year when the shade of a garage is far more appealing than a baking surface parking lot (at least for me).