Quote:
Originally Posted by jmt18325
Apparently Westjet is recruiting people from legacy airlines and is about to introduce a more hub and spoke oriented model.
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But why?
I thought Westjet's model was Southwest-like - cheap point-to-point travel. Sure, you need
some hubs, especially for traffic from smaller cities (mostly stuff served by Westjet Encore and some mainline flights that serve the extreme east or west of the country), but otherwise why bother with all the downsides of a hub unless you need to?
AC has hubs as they allow travelers to reach a critical mass that feeds their international network. Even they've moved more to a point-to-point system than previously.
Unless Westjet is thinking about expanding their intercontinental flights, this makes no sense.