Posted Aug 4, 2016, 2:05 PM
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Join Date: Sep 2003
Location: Edmonton
Posts: 2,763
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Interesting comparison of the PBR versus the CFR group led by the CPRA:
Quote:
The PBR was founded 23 years ago by 20 bull riders who invested $1,000 apiece in the belief that a bull riding-only event would sell. They were right. Last year, PBR was sold to IMG for a reported $100-million US and is now backed by their global reach and entertainment expertise.
There are 1,000 riders competing in 250 events in six countries — Canada, the U.S., New Zealand, Brazil, Australia and Mexico. Their shows are beamed into 500-million homes worldwide on television. In the U.S., PBR ratings rival most other sports properties but the National Football League.
“While we may not be in the mainstream psyche of most people when you think about sports products, and I know that this is a big, huge hockey town, but in the United States, we regularly beat (hockey) in TV ratings. So we’re pretty proud of that,” said Gleason.
They’re not rodeo, and they’re not mainstream. But they’re not fly-by-night, either. And anyone bemoaning the loss of the CFR should find some solace in the fact that the PBR is big league. The 26 Built Ford Tough Series events, their premier shows, play in buildings like Madison Square Garden in New York City and AT&T Stadium in Arlington, Texas. Gleason said they’ll have 60,000 people at their PBR Brazil finals. And Aerosmith’s lead singer Steven Tyler wrote the PBR’s TV theme song and will play at the national finals in Vegas this fall.
The CPRA, meanwhile, suffered a six-figure loss last year, has been rocked by political dysfunction and will be hard-pressed to put the pieces back together quickly. President Murry Milan resigned in mid-July and, nine days later, GM Dan Eddy was fired after a 6-5 vote by the board of directors. The five dissenting directors immediately resigned, as did the CFR negotiating team and the business advisory council, which included external members.
The remaining directors and CPRA staff are trying to replenish the board, find an interim GM, finish their season and put on the final CFR in Edmonton.
The differences are indeed striking.
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http://edmontonjournal.com/sports/hockey...ging-bulls-big-bucks-to-edmonton-in-2017
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