Quote:
Originally Posted by Acajack
I guess there was some expectation that the Argos' attendance would bounce up to over 20,000 per game almost immediately, since it's what happened in both Ottawa and Hamilton.
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Different situations though.
Ottawa was a new team and new brand, with new ownership that worked to promote itself and carried none of the baggage from the past failures.
Hamilton is drawing about what it did the last couple years at Ivor Wynne. It had everything to do with strong ownership and solid marketing -- which were a problem when the team just about died before new ownership saved it. Attendance had actually peaked at around 28k during Bob Young's first couple seasons, but they were giving away lots of tickets and the "save the team" emotion was carrying them... now they've cut out the giveaways, continued a solid but now mature marketing strategy, have built a strong network of business partnerships, and with THF they're now able to serve the corporate market in a much bigger way. They've been able to keep season ticket sales up and stable too.
I think the change of stadium was absolutely a necessity for the Argos to start rebuilding their brand, but it's going to take a lot more than the new venue to actually rebuild it. Wins would help, but that too is only part of the picture in attracting new (and former) fans and new streams of corporate revenue.