Quote:
Originally Posted by Chi-Sky21
You know the conversations...please..you are starting to sound like Trump...they are not chasing trends. They want a building all to themselves. They have very specific needs for the building, so would need a new building. I bet it was much cheaper to do that in the west loop than anywhere east of the river. So i would say that it is being driven by analysis and numbers after all. You think McDonalds just haphazardly moves its HQ that it has been in for decades without thinking it through?
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Ding ding ding. We have a winner! McDonalds likely shopped around to all the proposed options including the office buildings going up on Franklin, older existing like Aon, and new econoboxes like 645 Madison and Harpo ( really what this is, just disguised as a "hip warehouse"). They probably quickly discovered that it is very difficult to shoehorn special uses like say a test kitchen, major conferencing facilities capable of handling the full assembly of a F500 companies employees or customers, etc. into an existing building or even just multi tenant office high-rises in general. The Harpo, and to an extent, Google site offer the most similar and flexible urban alternative to the suburban campuses these companies are used to. The gross rents are probably equally similar. It's fairly obvious why these big companies are attracted to the likes of 1k Fulton, Merch Mart, and even loft nouveau like Harpo. These companies are just throwing darts, they are looking for the most flexible space to their business models and, largely thanks to Sterling Bay, have discovered that these alternative office spaces and locations offer that flexible for less rent. Similar motives led these companies to the suburbs in the first place as modern corporate culture dawned and being able to accommodate their campus needs is crucial for them to return.
Also, if you are a trophy tower landlord you probably don't want your building smelling like transfats all the time either. I don't even want to know what the code would be for black iron in a multi tent office high-rise would be either.