ATLANTA | Development Thread V - Page 886

PremierAtlanta · #**17701** Posted **Mar 30, 2016, 9:03 PM**

The sheer volume of actual construction in Midtown from 5th Street all the way to 17th Street is mind-boggling. Proposals are going to actual construction at a surprising pace.

Atlanta3000 · #**17702** Posted **Mar 30, 2016, 9:41 PM**

1050 Howell Mill Road
Located in the heart of the trendy and cool West Midtown neighborhood in Atlanta, Georgia, 1050 Howell Mill Road luxury apartments will be an iconic asset to the culture that’s already being cultivated through this authentic and emerging neighborhood. West Midtown, once the primary terminus for rail traffic in the Eastern U.S. is now being repurposed and houses some of Atlanta’s best restaurants and high-end shops that is creating the fun urban neighborhood for Millennials to live. 1050 Howell Mill Road Luxury Apartments will be located at the corner of Howell Mill Road and Brady Avenue, standing 9 stories high with 407 units and 16,500 SF of retail.

Its architecture, designed by Oppenheim Architecture + Design, reflects the historical composition and materials of the old rail yards while juxtaposing the modern and luxurious components that will take West Midtown living to another level. It will have a state-of-the-art rooftop amenity deck that includes a pool, gym, yoga studio, lounge, pool bar, outdoor kitchen, community garden and viewing deck that captures all the best views of Downtown, Midtown and Buckhead, Atlanta. It will also be a pet-friendly building and offer a dog walking and washing facilities with hassle-free dog walking services.

Retail Space Available: 15,000 SF of retail fronting Howell Mill Road and 1,500 SF of retail fronting Brady Avenue. All of this Class-A retail space is at the epicenter of West Midtown just north of 11th Street. The retail along Howell Mill Road includes parking at 5 per 1,000 for dry goods or 10 per 1,000 for restaurant / grocer located immediately adjacent to and on the same level as the building in a secure parking structure that has full movements ingress and egress at two drive ways on Brady Avenue, as well as full movements ingress and egress one level up on 11th Street.

PremierAtlanta · #**17703** Posted **Mar 30, 2016, 10:05 PM**

The scale of this proposal is great for this part of West Midtown. The architecture will have to grow on me. It reminds me of some of the older apartment buildings on the west side of Alexandria. The added retail is definitely a plus. I can see this one moving forward quickly.

L.ARCH · #**17704** Posted **Mar 30, 2016, 10:52 PM**

That is some high quality stuff right there.

Atlanta3000 · #**17705** Posted **Mar 30, 2016, 11:01 PM**

QuikTrip - Midtown

The company is slated to open later this year a 3,500- square-foot QuikTrip convenience store in one of the retail spaces at the Viewpoint Atlanta condominiums on Peachtree and 6th streets

smArTaLlone · #**17706** Posted **Mar 30, 2016, 11:03 PM**

Re: 1050 Howell Mill

Wow! What an interesting design. I both like it and am a little confused by what I'm seeing.

MdtwnATL · #**17707** Posted **Mar 30, 2016, 11:19 PM**

Quote:

Originally Posted by PremierAtlanta

The scale of this proposal is great for this part of West Midtown. The architecture will have to grow on me. It reminds me of some of the older apartment buildings on the west side of Alexandria. The added retail is definitely a plus. I can see this one moving forward quickly.

Hmmm - I agree. Looks very dated, and not in a good way. I'll have to let these sink in..

Libertarian · #**17708** Posted **Mar 31, 2016, 3:31 AM**

Something like that will rent in Miami but not Atlanta.

Ant131531 · #**17709** Posted **Mar 31, 2016, 3:44 AM**

It looks kind of basic...I don't know. The only interesting part of the cascading facade on that one side. The retail looks well done though. The private balconies are also really nice. Regardless that area continues to get denser and denser. I wonder if the lot on Howell Mill next to "The Brady" development will get built on sooner rather than later.

Ant131531 · #**17710** Posted **Mar 31, 2016, 3:46 AM**

Quote:

Originally Posted by Libertarian

Something like that will rent in Miami but not Atlanta.

I don't get it...it's an apartment midrise. As long as prices are affordable and the apartments INSIDE are nice, why would not people not lease the apartments? I mean, these are one of the only new apartments in Atlanta where the balconies are actually private and your neighbors can't see you next door.

Libertarian · #**17711** Posted **Mar 31, 2016, 3:55 AM**

The post modern look doesn't appeal to the Atlanta audience.

galaca · #**17712** Posted **Mar 31, 2016, 4:08 AM**

I kind of like it. It's at least better than yet another faux brick/stucco box in the endless procession of faux brick/stucco boxes. I like that it's taller than the usual, too.

Ant131531 · #**17713** Posted **Mar 31, 2016, 4:12 AM**

Quote:

Originally Posted by Libertarian

The post modern look doesn't appeal to the Atlanta audience.

People really don't care what the outside of the building looks like as long as the apartments inside are nice and of high quality...it's in a pretty decent neighborhood. If I had the desire to live in the West Midtown area and these apartments were nice and I could afford them, I'd lease an apartment...I don't really care what the outside look like. This ain't a single family home or even a condo building.

Libertarian · #**17714** Posted **Mar 31, 2016, 4:39 AM**

I predict this Club Fed will have a problem leasing up unless they drop the price.

mayhem · #**17715** Posted **Mar 31, 2016, 9:56 AM**

Y'all are ridiculous. These will be fully leased within 90 days of opening.

bigstick · #**17716** Posted **Mar 31, 2016, 9:58 AM**

Quote:

Originally Posted by mayhem

Y'all are ridiculous. These will be fully leased within 90 days of opening.

Exactly, I think the difference alone will do that. Looks awesome, very powerful looking.

Martinman · #**17717** Posted **Mar 31, 2016, 11:33 AM**

Quote:

Originally Posted by Libertarian

Something like that will rent in Miami but not Atlanta.

You're kidding right?

I actually love this but I think the final product will really depend on the quality of the materials in the facade. We've been getting a lot midrise junk that instantly fills up with renters. This is such a welcome departure from the norm and in a great location (the views alone will sell this).