The developer is Sira (
http://www.sira.nb.ca/), which owns the most significant residential properties around Mapleton Rd & Plaza Blvd (Mapleton Village, Château Mapleton, Mapleton Estates).
The first paragraph of the article states that the building will be 10 storeys at its highest point, whereas another paragraph states that it will be "at least" 10 storeys. Because of its height, zoning bylaws & the municipal plan would need to be modified.
On February 22, city council approved the public presentation (scheduled on March 14). At least two councillors (Dallaire & Thibodeau) have already voiced opposition, which are basically whining moans against change and excuses that there's too much work involved in terms of variances. (Moncton better have the developer on speed dial if Dieppe shoots this down.) One councillor (Gaudet) was more receptive, expressing the awareness that Dieppe is growing and this sort of development is needed if their downtown is to take hold.
The building would be L-shaped, with the peak on Sunset St, sitting roughly like this (from my understanding of the description provided in the article):