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Originally Posted by Henbo
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Here is most important quote from the Vancouver Sun article:
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As part of the airline’s 20th anniversary, WestJet CEO Gregg Saretsky has been making the rounds of Canadian media outlets in recent weeks....
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I graduated high school at the tail end of the 90s recession period. the time when Reality Bites, Clerks, and Breakfast Club were documentaries on the economic reality for recent grads. However the grad speeches were still inspirational "look at how great the future holds". No one gave the speech about no prospects for gainful employment, bleak future, etc.
The Van Sun piece, like the other articles in Calgary Herald, Globe and Mail; are meant to be reflective on past successes and aspire to greatness in the future. However it also appears the Van Sun author was most interested in getting specific details about near term growth, which is unrealistic expectation when interviewing a Westjet CEO.
In the early days, the marketing and strategy department was known as the "Department of Planning and Paranoia" by the CEO. The paranoia aspect is as engrained into WS culture as corny jokes about "there maybe 50 ways to leave your lover, but there are only six ways off this airplane".
Yes WS is looking for Mandarin and Cantonese speaking employees, but that is first and foremost to address the inbound interline and codeshare traffic with only a minor thought to future international expansion.
Similarly South America is out of the question right now because of the economic recession in that part of the world is depressing traffic more than $30/bbl oil to the YEG and YYC markets.
Take a look at the Calgary Herald article on WS 20th anniversary:
http://calgaryherald.com/business/local-...o-and-crew-navigate-headwinds-in-alberta
This quote is especially telling:
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On the eve of WestJet’s 20th anniversary, Saretsky notes the company has been holding sessions with employees called Ignite 20 to celebrate the past, but also look toward the future — two decades ahead, to be specific.
“It’s a bit of a call to action. We’re going to war … I need all 12,000 to be battling it out every day,” says Saretsky, who replaced former CEO Sean Durfy in 2010.
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Ignite 2020 is a long term inspirational strategy, but its also not a mid term Action Plan for growth. Considering how long it took to get the current 763 examples running, I would expect that any wide body air frame growth is 12-18 months away. short term growth in the summer 2017 schedule will come at the expense of summer 2016 routes that failed to meet expectations.