NEW YORK | 701 7th Ave (20 Times Square Edition) | 517 FT | 39 FLOORS

[TechTalkGuy]

Those giant displays are nothing more than ads.
We see ads on the Internet and use ad-blockers, yet in Times Square, people seem to love them.

[PeterQM]

Times Square’s Marriott EDITION Hotel Breaks Ground, Will Boast 76,000SF of Food Space
By Ondel Hylton
October 29, 2015
http://www.6sqft.com/times-squares-marriott-edition-hotel-breaks-ground-will-boast-76000sf-of-food-space/

Earlier this week, the five-star Marriott EDITION hotel, slated to tower over Duffy Square, broke ground. The 39-story, 517-foot tall building is being developed by a partnership between the Witkoff Group, Howard Lorber’s New Valley LLC, Winthrop Realty Trust, and Maefield Development. Going by the invented address of 20 Times Square (701 Seventh Avenue), the 370,000-square-foot tower will be the first hotel to rise directly along the Square’s “bow-tie” area since Gary Barnett opened the W Times Square in 2000.

More info and images in the post here.

[chris08876]

Ads are what the square is known for. They are not a nuisance like the ads that appear on youtube half way through a song or the ads that pop up when one takes a gander at female images online (for science of course, nothing else). Good thing for adblock pro. Ads in the square are merely a passive, non-intrusive feature of the square. Unless one is epileptic, then avoid the square at night.

[colemonkee]

Can't wait to buy a Tejs jersey at that LFN Store!

[Busy Bee]

Tejs? Nahhh, Stnaig's all the way!

[chris08876]

Food space is always great. Hopefully its high quality food. Area isn't the best for good food. TGI Fridays....

Real New Yorkers understand that the local places, away from the tourist hot spots, are where its at.

Di Fara Pizza or the House of Calzone

Big Wong on Mott Street is also a great place for authentic Chinese food. Most stick to Canal, but the really good places are on Mott.

Also seems like we have some new data for the title to reflect accuracy.

The 39-story, 517-foot tall building

NEW YORK | 701 7th Ave (20 Times Square Edition) | 517 FT | 39 FLOORS

[chris08876]

Pic by me

[NYguy]

Originally Posted by chris08876

Real New Yorkers understand that the local places, away from the tourist hot spots, are where its at.

Times Square is a tourists hot spot, (though New Yorkers due in fact go there to eat at the chains). Either way, with a customer base almost anyplace else would kill to have, I'm sure the place will do big business.

[chris08876]

From my observations yesterday, lots of workers at the site. With trucks on the side street hauling garbage out of the vicinity. There is also a somewhat new DOB rendering at the site.

In terms of the plaza nearby, they allocated only 1 lane for traffic while they work on the Northern flank. Whole square is kinda chaotic due to the closing down of lanes for the demo and plaza as well.

[ILNY]

Under construction.





They kept steel structure from the old building that will support new ad screen.

[chris08876]

That schematic is updated. I remember it looking different 3 weeks ago. Glad that they are making progress.

Also on a side note, the plaza hopefully will wrap up by New Years. Right now its a mess, and they are probably under pressure to finish it for the new years ball drop. But they've made progress so far. Typically on any weekday, you can see excavators roaming around on the street. Often at the expense of creating massive gridlock.

[chris08876]

Pic by me

Seems like most of the demo is finishing up. The background skyscrapers are now exposed.

[chris08876]

Credit: VITALI OGORODNIKOV

[...]

The new building will be considerably smaller than the 1,949 room Marriott Marquis just across the square, but at 39 stories and around 500 feet in height, it will be nearly as tall. The new screen will face its larger counterpart at the Marriott Marquis, where the block-long, 25,740-square foot LED display became the world’s largest high definition screen in late 2014.

Famous Dave’s closed in May 2013, around the same time as the rest of the tenants left the building, as demolition began to reveal ads of yesteryear layered underneath. Most of the building was dismantled over the course of 2014 and 2015. By the time Mayor Bill de Blasio wielded the ceremonial shovel at the October 2015 groundbreaking, he stood within a 100-foot-deep pit.

Even as the new tower is prepped for vertical ascent, the old theater refuses to fully leave its Times Square home. The L-shaped frame of the office floors will be incorporated into the new tower, possibly as a concession to Midtown’s quirky zoning where larger footage is permitted if a portion of the old building is retained. Stripped of its billboard garments and stone skin, the steel skeleton is shrouded in a cape of black netting that gently billows in the wind. The rusted phantom awaits its reincarnation in the next chapter of the story that unfolds at the Crossroads of the World.

[Lecom]

Thanks for posting material from my article and sourcing it as such, chris08876. Here is more stuff from the same article - the building, which was Times Square's second oldest upon demolition, has had quite a history.

From my New York YIMBY article

1909


Future site of the Columbia Theatre. May 1909. Image by Brown Brothers via the New York Public Library Digital Collections

1910. Columbia Theatre burlesque


Columbia Theatre. Image from Architects’ and Builders’ Magazine via Wikipedia


Image by White Studio from Architects’ and Builders’ Magazine via Wikipedia


Image from the New York Tours By Gary blog

Circa 1917


Image by Eugene L. Armbruster via the New York Public Library Digital Collections

1920's


Image from the New York Tours By Gary blog

1930's, renovated as Mayfair Theatre


Image from cinematreasures.org


Image from the New York Tours By Gary blog

Circa 1951. DeMille Theatre movie theater


Image from cinematreasures.org

Circa 1994. Mark I, II, III movie triplex


Image from cinematreasures.org

2006


My photo

Proposal


Rendering by PBDW Architects

February 2016, my photos. The steel skeleton of the old building will be incorporated into the new structure.

[Dac150]

Thanks for sharing that - I hadn't realized part of the structure would be repurposed. Nice to see a piece of Times Square history will live on in a new form.

[chris08876]

Originally Posted by Lecom

Thanks for posting material from my article and sourcing it as such, chris08876. Here is more stuff from the same article - the building, which was Times Square's second oldest upon demolition, has had quite a history.

It was a great read too! You have a phd on the structure.

On this tower, I'm kinda looking forward to it. Times Square is what it is, and while its mostly to bedazzle the newcomers and rare visitors, it still is a unique part of NYC history and its always changing. From the plaza, (which btw is expanding south now), road work, new towers on the surrounding blocks, it gets better each year. And of course those almost naked girls that are walking around. Which are essential btw for the transformation.

Because that too is art. And anyone who disagrees can go chill with the Sutton Place nimbys and Gale Brewer.

[ILNY]

Under construction.

[NYguy]

APRIL 25, 2016

[chris08876]

Credit: urbanvsmodernism

[NickF326]

Lots of us have wondered why there is no NFL Store in New York City. There's an NBA Store, an MLB thing, even an NHL Store. Looks like thats going to change real soon. At the location of this hotel the NFL Store should open its doors.

http://therealdeal.com/2016/05/24/nfl-nears-goal-line-in-times-square-lease-sources/