Last post: the renderings look great with all of that active retail, but let's get real here- retail shopping has been in downtown Tempe since TMP opened. If Here on the Corner decides to reopen in this project, that'd be a huge positive for what will undoubtedly be yet another student housing project filled with fast/fast-casual lunch restaurants or coffee shops. Who is going to open a store on a block that is filled with residents who will leave for 1/3 - 1/4 of the year aside from chain restaurants? In the end, it's the City's fault for letting ASU play real estate developer despite the impact on land values and market demand. The Stadium District will of course compete directly with downtown - any employer who chooses office space in that District is passing up the chance at filling in one of downtown's vacancies, or developing a commercial project. The insular-facing retail will ruin the chances of streets like Rural and University from becoming more pedestrian-friendly in the future when high capacity transit is launched. And, as with TMP, any business that fills that retail space is one less business downtown. The City got screwed with ASU pretending that College Ave and Block 12 were priorities for them- they weren't and aren't. It needed a new engineering dorm and to dissipate demand for the existing bookstore, and so it built a lowrise that houses both and little else.
Filling every last development site with market rate/condo projects was the only way downtown was ever going to recover from TMP opening. I attended ASU at the height of Mill's "corporatization," and Mill Ave then provided a much more viable living experience than it does today. And, among the chains were several local businesses: Borders, American Apparel, Saasi, Coffee Plantation, Abercrombie, Sunglass Hut, Z Gallerie, Divaz, So-Oh, Swell, Loft-a-Go-Go, Urban Angelz, The Body Shop, Fascinations. Mill's retail is now limited to Divaz, Pitaya, Campus Sports, Urban Outfitters, CVS, and TWO smoke shops. While Berkeley has a larger, wealthier population outside the University, its enrollment is more than 10,000 students less than ASU and I imagine its location makes retail extremely competitive. Yet, it has a Target Express, Walgreens, Staples, Radio Shack, FedEx, Game Stop, CVS, GNC, 24 Hour Fitness, and UPS among the dozens of other local stores. Between College Ave, 5th St, and Mill, Tempe should have no issues with retailers. 5th Street is a patchwork of usable space, however, and even the great TCC is half-vacant. With apartments above and students at UH across the street, a Target Express could have done well at a renovated Towers, and with the incubator going into the former PAC on Forrest, a bookstore (Changing Hands?) would have also been great on the northwest corner. With continuous retail, maybe both the TCC and the Residence Inn might be filled?
Without TMP, the former Borders at the Brickyard and all of the Gateway building would have all been great places for shops. Before choosing the malls, an H&M inside the old Borders would have been great, and a Fresh n Easy would have been perfect for the corner of Gateway on the 3rd St/Mill LRT station. Otherwise, some sort of destination like an LGO Market concept would have been a better use of that spot than a bar. WRT College Ave, UH should have been integrated into the Stadium District; a large Nike store on the corner of Veterans Way/5th; Lulu Lemon, GNC, healthy dining spots, and even a Crossfit/Pure Barre would have made sense. But, alas, the City continues to make odd and/or bad decisions. Not only was retail driven away, but so are projects like the Aquarium or Copper Blues/Improv. I understand its a private market, but a govt can provide incentives and otherwise encourage decisions that create the best return. An Aquarium would have diversified downtown's appeal and been a great lakeside or Mill/Uni addition. Copper Blues+Improv would have brought more 'mature' nightlife venues to Mill, and fit perfectly on either the 2nd floor of the Brickyard or in the old Hooters (or even taking over the 2nd floor of the Foundation building on College). Now there's the plan for an Alamo Drafthouse on Baseline and the Arts Plan calling for an arts district in South Tempe or along Miller Road? But, hey, at least they have the DRC to shorten projects like Crescent Rio and to make sure additional parking floors are added to garages along the streetcar route.