Box by No Frills is now open in Orleans, checked it out briefly yesterday. It was quite busy. Attempted to check it out on Sunday, but walked about after seeing the massive lineup at the cash.
It is indeed VERY small for a grocery store, so they only stock the basics. There were some pretty good deals. Produce looked to be of decent quality. I didn't recognize some of the brands available, such as Sterling coffee and expected to see mostly either national/well known brands or PC. I didn't notice any prepared foods that you could take out for lunch/dinner.
I was also surprised to see that some of their general merchandise includes wireless routers and the like. An interesting choice considering Canada Computers is next door.
Will be interesting to see how they fare in this location, which is already heavily served by other chains. I could see myself dropping in regularly to pick up few things after leaving the gym a couple of doors down.
Online flyer:
http://flyers.smartcanucks.ca/canada/box-food-store-on-flyer-november-13-to-19/single/1