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Originally Posted by arctk2014
Except during the iterative process designers often do take creative liberty to put potential retailer logos - often at the client's request.
I'm pretty sure they never intended to release these renderings showing these concepts publicly for the project but rather show their process - so not sure why you're citing Copyright Act. It's pretty common to show concepts for our clients who are wanting to woo retailers, but these sort of things never release until a Letter of Intent and/or lease have been signed to be publicly released. But posting it on your website as a means of demonstrating your process and draft versions as a portfolio doesn't infringe upon the copyright material either.
By the way Cumberland Mall has an Apple store.
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I am aware of the Apple Cumberland store. With that said, Apple having a store at Suntrust Park has the potential to attract 3,320,000 baseball fans a year (Suntrust Park seating capacity 41,500 x 80 home games). Not to mention the millions in free media advertising and shoppers 365 days of the year.
Question: Isn't it widely known in the architectural world there are retailers you should not use their logos artistically without their written permission. Two being: Apple and Whole foods. The Related Group/Philips Partnership didn't put Whole Food's logo on their renderings even though they clearly were signing onto the the 14St project.