Quote:
Originally Posted by themaguffin
Huh?
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I don't want to speak for Aaron, but I have frequently seen it observed that while Hotel Indigo is sometimes touted as an "upscale boutique" brand, it is not necessarily much different from a normal Holiday Inn, other than a few design elements (e.g., those big printed murals and hardwood floors are a Hotel Indigo brand theme, as are the local tie-ins for things like restaurant names and menus).
In technical terms, I think the industry sometimes distinguishes Upper Upscale, Upscale, and Upper Midscale, and the accusation could be interpreted that while Hotel Indigo claims to be Upscale, it is really just Upper Midscale.
My point, though, is . . . how is any of this really relevant in terms of the merits of the project? If this was in fact just a Holiday Inn but otherwise identical, that wouldn't mean it was a bad project for East Liberty. And enough people do seem to like the Hotel Indigo concept to make it one IHG (the brand owner) is rapidly expanding. So even if its appeal (and ability to command slightly higher pricing) versus a normal Holiday Inn is really just mostly cosmetic, I don't see the issue with bringing that to East Liberty. Same deal with the one they are planning for the PTC--I don't see the problem with adding a hotel like that in that location.
Edit:
Here is an investor pitch that actually more or less admits all this:
http://lasolaseb5.com/tenants/hotel%20flag.pdf
As it says, with Hotel Indigo, IHG "[c]reated high ROI brand through low cost operating model with an upscale ADR." If you need that translated, they are saying you can make a lot of money ("high ROI") with a Hotel Indigo because your operating costs are equivalent to a normal midscale hotel ("low cost operating model") but you are able to charge upscale prices ("upscale ADR" (average daily rate)).
In that sense "glorified 3-star hotel" is not necessarily an inaccurate description. "Garbage," however, seems a little over the top.