Quote:
Originally Posted by phoenixwillrise
Why not Hanover off Mill?
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"Off" has a negative connotation and seems to indicate away from. If I am a developer and in the business of making money, I'd want people to know that I am "on" or very damn near Mill, especially if I decided to reference Mill in the name of my development.
They see it as a positive that they are near Mill and want to emphasize that with their target audience. They are literally a couple hundred feet away. I see nothing wrong with that or the name itself. You could argue that someone wouldn't want to live right on Mill, but I would argue that's not the demographic they've chosen to pursue.
The address of a place and it's actual name are rarely the same. Plus as another poster mentioned, Mill can be perceived solely as a street, or more broadly as the DT Tempe area. It actually was referred to as the Mill Avenue District up until a couple of months ago.