"Nautique"? Like a naughty boutique? Subliminal sales pitch to particular market maybe?
Otherwise, Davy Jones is rollin' his good eye on the sea bottom, shakin' his head at the nautical word play...
I do want to see this built, but then I live in a mid-rise a few blocks away. And I can see how the locals in that immediate area (and some who live farther) don't like it.
Subliminal sales pitch to particular market maybe? 
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