Non-stop Europe to West Coast flights are notoriously harder to make profitable than Europe-EastCoast-West Coast.
You have to tank and burn the extra fuel all that way, you tie up an aircraft for an additional 8-10 hours each way and West Coast people aren't willing to pay a *large* premium for the non-stop.
A 10 hour flights requires the people in the J and F cabins to be paying a large premium. If you can't sell the business class seats, you don't make money on the route.
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It's awesome that we are getting Condor and Icelandair. But those are less than daily, and summer seasonal only. So those won't work for business travelers.
It will grab some of the summer holiday folks for SURE, which is who they are targeting.
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SAS served CPH-SEA for, I think close to 65 years. One of the oldest Europe/WestCoast flights around. Gone for 4-5 years now?
Different beast than Norwegian flying their 788s
Would they ever do LGW-PDX? Maybe? Who knows.
LGW-RNO is happening this winter, so anything is possible
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As Delta relations with Alaska deteriorate, I'm slowly hoping for an ANA type to take over NRT-PDX, and BA to take over with daily PDX-LHR.
I take the Delta flights a lot, but I'm surely not crediting my miles to SkyMiles, and now I'll get 50% of the miles credited to Alaska....
I'll still fly the flights, but as soon as there is an alternative now, I'm jumping ship!