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Originally Posted by TakeFive
Just a guess as I can't really know.
How many of you pay retail for anything? At least for the great majority of humanity nobody pays "sticker;" everything is marked off to some degree. I'll assume that the advertised or internet price is the sticker price.
Likely when prospective tenants stop by they are offered one special or another, a move-in or "Look and Lease" special for example. Perhaps for a few who are transferring in with a good job they may want to secure their living space ahead of time, sight unseen and may pay retail.
My sense is that landlord strategies whether leasing an apartment or a full floor of office space is to maintain "high" street or retail asking rates and then make it easy and tempting for tenants to make a decision through various discounts upfront. Nothing radical here but it all has become more sophisticated or software driven just like the internet in general where prices can change constantly.
I still sense that the market has peaked or is peaking. Some projects are starting to show some wear and tear already. Hard to predict accurately the future but one question is how much will Cherry Creek inventory compete with downtown inventory? How much will Lower Highlands compete as it continues to become an attractive alternative?
The good news is that the market appears to remain strong enough that the pipeline should remain active, at least for awhile.
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Cherry Creek may be luxury but it doesn't have the hip factor with younger people.
In my opinion Cherry Creek apartment inventory and downtown inventory may have some crossover but not much more than that. I just don't know many millennials who would want to live in Cherry Creek, but every one of them would like to live downtown, union station, riverfront, or lohi. Lohi is still arguably the hottest neighborhood in town and has been for awhile, both for rentals and for sale product.