Posted Jan 15, 2015, 6:00 PM
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Planet Ottawa and beyond
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Join Date: Feb 2009
Location: Greater Ottawa
Posts: 14,193
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Quote:
Target stores closing; hundreds of Ottawa retail employees to lose jobs
Vito Pilieci, Ottawa Citizen
Published on: January 15, 2015, Last Updated: January 15, 2015 11:25 AM EST
Hundreds of retail workers at seven Target locations in Ottawa and its immediate surrounds will find themselves looking for a job in the coming months as the major American retailer wraps up business in Canada.
Target Corp. said Thursday it will abandon its operations in Canada in a “fair and orderly” exit after less than two years, putting an end to a mismanaged expansion that racked up billions in losses.
It’s the second time in a little over two years for many of those employees. They were former Zellers workers that were laid off by the Canadian retailing institution before being hired by Target, which constructed an elaborate, $1.8-billion real estate deal to see Zellers vacate choice retail locations across Canada.
In Ottawa, Target has several prime retail locations including a store that was set to open in a key spot in the Bayshore Shopping Mall’s recent multi-million renovation.
It also has locations at Billings Bridge Plaza, Hazeldean Mall, Place d’Orléans and on Merivale Road and St. Laurent Boulevard, as well as a store in Smiths Falls and two in Gatineau.
At the Hazeldean Mall outlet in Kanata, employees were called in to a meeting to hear the news around 9 a.m. But by that time at least one employee had heard the news independently.
As the morning went on some employees stood in small groups talking while shopping traffic was light.
None wanted to be identified in interviews, but several spoke of surprise. They knew Target had lost money, but the store has been open only since the fall of 2013 and no one expected it to close so soon.
One man who works at another retailer in the mall said he has known Target staff since many worked in the earlier Zellers store there.
He said Target staff beat their forecast for Black Friday sales by well over 50 per cent and many were optimistic because this store had been profitable. However keeping the shelves full has remained a problem.
When the announcement came, staff hired for the new Bayshore store had just arrived for training at Hazeldean and were all sent home, he said.
“One fellow came out and said, ‘I’ve been unemployed for 2½ years and when I finally get a job if only lasts an hour.’ “
“It’s a bad day,” said one employee on a break outside the store. “It’s been rumoured since Day One that we might close.”
Staff have been told the store is expected to close in 16 weeks.
Target’s Canadian division, which employs 17,600 people, is seeking court approval to begin liquidation, the Minneapolis-based retailer said Thursday in a statement. The move will lead to a $5.4-billion writedown this quarter, as well as $500 million to $600 million in cash expenses. Still, the shutdown will lead to higher profit by next year, Target said.
Fixing the Canada unit, which had amassed more than $2 billion in operating losses since 2011, has been a top priority for Chief Executive Officer Brian Cornell. After taking the reins in August, he spent a portion of his early days at the company touring operations in the country. The woes plaguing the company’s 133 stores there ranged from empty shelves to prices being higher than locations in the U.S.
“We were unable to find a realistic scenario that would get Target Canada to profitability until at least 2021,” Cornell said Thursday. “This was a very difficult decision, but it was the right decision for our company.”
This is the first major strategic shift made under Cornell, who took over for Gregg Steinhafel after the hacker attack and a broader sales slump led to the previous CEO’s ouster. Steinhafel had seen Canada as burgeoning market for Target, the second-largest U.S. discount chain, because so many Canadians already knew the brand and would cross the border to shop at American stores.
The Canadian division had hoped for a turnaround during the holidays, but it didn’t come, Cornell said Thursday. Target had just opened three additional stores in the country in October.
The U.S., meanwhile, is performing better than expected, the company said Thursday. Same-store sales at its U.S. locations will increase by 3% this quarter, topping a forecast of 2%, thanks to more online purchases and store visits than predicted.
with files from Bloomberg News and Tom Spears, Citizen staff
http://ottawacitizen.com/business/lo...s-to-lose-jobs
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