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Originally Posted by Acajack
I don't measure such things but NCAA football certainly gets coverage on TSN Sportscentre and shows like that. They don't do a huge rundown of the Top 20 and even beyond like the American shows do, but they certainly talk about a good number of games.
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The funny thing is that interest in Canada in NCAA sports (at anything more than a very superficial "who won the championship?" kind of level) is generally trivial so far as I can tell.
There are lots of hardcore CFL and NFL fans, but I never ever come across anyone who truly follows the NCAA for football.
Basketball kind of takes on a life of its own with March Madness, but even then the devotees don't really seem to cheer for teams all season the way they do with their NBA teams of choice.
NCAA games hardly ever crack the top sports ratings in Canada unless it's maybe a March Madness game (hoops) or one of the key football bowl games.
So where is the demand for the blanket coverage on Canadian TV coming from? Who is watching Sportscentre to see highlights from Baylor vs. Iowa State?
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In fairness, it's sometimes hard to get video (and even harder is good video) from CIS sports, whereas video highlights from NCAA sports are a dime a dozen.
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100% inexcusable on the part of CIS and its teams given that 90% of the fans and staff in attendance are basically sitting there with a HD camera in their pockets or purses.