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Posted Nov 15, 2014, 5:27 PM
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BANNED
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Join Date: Apr 2008
Location: Lower Mount Royal, Calgary
Posts: 5,147
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Parkside at Waterfront and Orchard both launched today.
Looks like Einstein 2 in Bridgeland, now called V&V finally started construction:
Quote:
Young professionals flock to Bridgeland condo
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Based on the demographics of buyers, V&V condos do not have dining rooms. Courtesy, The Providence Group
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An artist’s rendering of the exterior of V&V in Bridgeland by The Providence Group. Courtesy, The Providence Group
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An artist’s rendering of the kitchen in a unit at V&V in Bridgeland by The Providence Group. Courtesy, The Providence Group
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The exterior rooftop patio at V&V in Bridgeland, seen in an artist’s rendering, offers views of the downtown. Courtesy, The Providence Group
A+
BY BARB LIVINGSTONE, FOR THE CALGARY HERALD NOVEMBER 13, 2014
It may not be called Einstein any more, but a new Bridgeland project is still proving smart enough to attract a savvy group of buyers wanting to live in the inner city.
Construction has started on the V&V — Victory and Venture — development at 609 4th Ave. N.E., a two building, 83-unit project that includes nine unique, two-storey apartment units. Formerly known as Einstein2, the project had to be renamed after the developer was informed the Hebrew University holds copyright on the title.
The Providence Group’s president, Gary Beyer, says his first condo project in Bridgeland reflects what the company has learned in the other inner-city communities it has built in — Marda Loop, Kensington and Mount Royal — about the 25- to 35-year-old condo-buying demographic.
“They want to buy in the inner city, close to work and lifestyle and stay there. They don’t want to move to the suburbs, even with marriage and kids,” Beyer says. “They love the idea of raising kids in the inner city with its parks, pathways and the zoo.”
That demographic represents 90 per cent of existing buyers in V&V, already snapping up half of the first Bridgeland building’s units. The Victory and Venture brand of the condo project reflects victory in attaining a life goal of home ownership and the ability, because of the affordability of a condo, to being able to still have funds to enjoy the adventures of life, Beyer says.
Construction has started on the project site just off Edmonton Trail. The first building of 61 units, just launched in June, will run along 4th Avenue and is already 50 per cent sold. The second building will be south of the first, and will run parallel to it, with a courtyard in between the two complexes. The 22 units — which include the nine two-storey apartments — in the second phase, have just been released. One-level condos range from $239,000 to $370,000 and in size from 470 to 766 square feet. The two-level units range from $389,000 to $475,000 with the largest offering 1,010 square feet. The two-level condos allow owners to come in from the underground parkade right into their entryway mud room, walk through to the kitchen and living room, onto a patio, and down stairs to street level. Upstairs is the bedrooms, two of the two-and-a-half bathrooms and a deck.
“These are the most affordable, inner-city two-storey condos anywhere, built on a high-end level,” Beyer says.
He says Providence really worked on keeping all the units affordable in an expensive, in-demand neighbourhood.
One of the things you will not find in one of the V&V condos is a dining room.
“This demographic doesn’t use it. They embrace the kitchen island we have included and they eat out a lot,” Beyer adds, noting the abundance of restaurants and cafes found in Bridgeland and the nearby downtown core.
The vast majority of the suites are two bedrooms with two bathrooms, allowing flexibility for roommates or guests. The master bedroom has room for a king-sized bed and the second bedroom, a queen-sized one. And the interior design incorporates European sensibilities in terms of making the most out of smaller spaces — wall hung toilets, floor to ceiling built in wardrobes and closet organizers and the flex table island in the kitchen. Amenities for the building include two extensive rooftop patios with views of the downtown and underground parking.
Beyer calls Bridgeland a high-demand area that is becoming the most intensely redeveloped inner city neighbourhood in Calgary.
“It’s the proximity to the downtown core, the LRT just blocks away, the access to the river pathways, the redevelopment of St. Patrick’s Island and East Village.” The difference in Bridgeland, he says, is the four-storey condo lifestyle versus the highrise products that see 600 people in one tower.
“Bridgeland has a whole different feel. You can stroll down the main street and visit the mom-and-pop cafes. You go into a store and you know their names. It is a community and offers a lifestyle people enjoy.”
For more information about V&V, go to www.victoryandventure.com
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http://www.calgaryherald.com/touch/story.html?id=10379077
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