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Originally Posted by officedweller
Add to that "upscale"... Even before Sears took over, Eaton's tried to go upscale and that alienated its core mid-market customer base - same as when Woodward's tried to go upscale. And you may as well add Simpson's to that roster, too, when HBC kept it (in Ontario) as a upscale department store, then rolled them into The Bay.
Has any mid-range department store successfully moved upscale?
Hudson's Bay seems to be doing okay right now - but there aren't any alternatives.
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The problem is that the attempts by Canadian department stores to go 'upscale' were more like perceptions or marketing jargons than those department stores actually going upscale. They merely renovated their stores but still sold mid-range products at way higher prices than their competitors. You guys should observe international retailers like Macy's, Harrod's, Printemps, Isetans and many others to get a feel of what 'upscale' really means. Many of them have one of two floors dedicated to high end boutiques, and on top of that, international class food centres (especially the Asian department stores) to boot. In Canada, only Holt Renfrew can be qualified as somewhat high end, but even they are small compared to the high end department stores from around the world, as they only have a limited range of goods, ie no toys, kitchenware, suitcases, home aesthetics, specialty foods, etc etc. Perhaps that's why they failed?
I remember when Eaton's downtown went 'upscale' and I stepped in on opening day, it did have certain bells and whistles of high end stores like very well dressed 'associates' (they refused to be called sales guys) serving me, and expensive-looking ceiling pot lights illuminating the store. However, on closer inspection of the merchandise, I could tell many of them were just like those sold in the suburb Sears locations. The goods were just sitting on prettier shelves and display cases, that's all. There simply weren't any unique items that I couldn't get anywhere else in the city. To date, the Lower Mainland still doesn't have a truly high end department store. Let's see what Nordstrom brings to Vancouver.