Quote:
Originally Posted by trofirhen
Do you think Westjet might join an airline alliance? Is it large enough?
Is there a possibility of its being accepted by Skytem or OneWorld?
Is WJ interested in doing so?
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I'm not sure it make a whole lot of sense to choose an alliance yet. In Vancouver, at least, Star Alliance is a super strong alliance. United, Air Canada, Air China, ANA, Air NZ, Lufthansa, EVA all have major routes here. WestJet actually needs both OneWorld AND SkyTeam to be able to compete with Air Canada internationally and grow up to be "Canadian Airlines 2.0"
OneWorld has traditionally been more premium/exclusive (BA, Cathay, JAL, Qantas...) and WestJet's not really there yet. By choosing Airlines, they can get the strengths of SkyTeam & OneWorld in Asia(JAL, CX, Korean Air) and the strength of OneWorld & SkyTeam in Europe(BA, AF, KLM). In addition, they scoop up China Eastern and China Southern to fill out the rest of Asia.
At this point, for an airline its size, its strategy is sound not to join an alliance and lose either BA & JAL or CX,KE,KLM and AF.
I suspect it may decide to join SkyTeam one day, but it would be a loss of prestige to lose both BA and JAL (not to mention AA for US connections). It really depends on how WestJet wants to position itself in the next decade. Also, the last year has seen some rough waters for SkyTeam... so I'd imagine WestJet would want to carefully consider such a big change before committing anyhow