I highly doubt the results of this study, but here it is for what it's worth: A Saskatchewan-based market research company has released the results of a survey which reveals that the Montreal Canadiens are the most respected sports brand in Canada.
Here are the key stats:
Quote:
Most Respected
1.Montreal Canadiens – 22.6%
2.Saskatchewan Roughriders – 12.2%
3.Toronto Blue Jays – 9.1%
4.Montreal Alouettes – 7.5%
Perception of Popularity
1.Montreal Canadiens – 20.8%
2.Saskatchewan Roughriders – 16.5%
3.Toronto Maple Leafs – 15.0%
4.Montreal Alouettes – 7.2%
Perception Most Loyal Fans
1.Montreal Canadiens – 22.5%
2.Saskatchewan Roughriders – 22.1%
3.Toronto Maple Leafs – 19.9%
4.Toronto Raptors – 6.7%
Perception of Best Stadium/Arena Atmosphere
1.Montreal Canadiens – 24.4%
2.Saskatchewan Roughriders – 16.2%
3.Toronto Maple Leafs – 10.5%
4.Toronto Raptors (Tie) – 6.9%
Montreal Alouettes (Tie) – 6.9%
First Brand that Comes to Mind
1.Toronto Blue Jays – 19.2%
2.Montreal Canadiens – 18.5%
3.Toronto Maple Leafs – 14.8%
4.Toronto Raptors – 12.3%
Canadian Professional Sports Brand Ranking (Based on combined weighted results)
First: Montreal Canadiens
Second: Toronto Maple Leafs
Third: Saskatchewan Roughriders
Fourth: Toronto Blue Jays
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http://www.newswire.ca/en/story/1394...rand-in-canada
What makes it weird are two things:
1) the high prominence of the Saskatchewan Roughriders, which was a mickey mouse team until about 7 or 8 years ago, and which has virtually no fans who aren't either living in Sask or are Sask ex-pats, and
2) the absence of all Canadian NHL teams other than the Leafs and Habs. You seriously mean to tell me that people consider the Alouettes more popular than the Canucks?