The biggest issue with Gateway is that it isn't that old. Trolley, Kingsbury, Pioneer - they were all built a generation ago and have aged out of being relevant in some instances. Gateway is only a decade old and was on the decline even before City Creek opened a few years ago.
The city invested a lot into that region and, while I won't suggest it's a failure, it hasn't lived up to the hype. Everything mentioned at the time has played out - just in reverse. The perception was that Gateway would kill off Main for good, but that was under the idea the two Main Street malls would operate at the same level they were around 2002. The LDS Church investing in the area gave Main new life and, in the process, handicapped the Gateway considerably. In the end, Salt Lake is just too small to support two major malls within blocks of each other.
So, now the city is left trying to figure out a way to redevelop the Gateway so that it doesn't become as desolate as the two Main Street malls did a decade ago. The problem is, there isn't an infinite amount of possibilities. The Gateway was built specifically because Salt Lake needed an updated retail center and the area, which had been rundown for quite some time, seemed like a logical choice - especially since it was supposed to anchor the west-end of downtown.
It hasn't.
You rarely see articles like this anymore:
http://archive.sltrib.com/printfriendly.php?id=2434723&itype=ngpsid
Ironically, in trying to save Main Street by disallowing Nordstrom from moving to the Gateway in 2003, the city killed Gateway. I don't fault 'em, because the logic was sound: if all the retail shifted to the Gateway, Main Street would dry up. It would have. The LDS Church would've had to reexamine its plans and a major retail center probably wouldn't be viable with the Gateway already firmly established with Nordstrom and even maybe Macy's. But it goes back to the idea that downtown can't support two major malls blocks apart (and I get ZCMI and Crossroads were
two malls, but I still considered 'em one entity).
So, yeah, the Gateway will have to evolve. But again, into what? Does the SLC metro have the demographics to support a more adult-oriented entertainment district with night clubs, bars, sports bars and other activities?
Can the Gateway go from what it is today to something like this:
http://westgateaz.com/
Gateway should actively pursue the following options:
- Buffalo Wild Wings
- Hard Rock Cafe (bring it back to SLC)
- ESPN Zone
- Bubba Gump Shrimp Company
- House of Blues
- Rainforest Cafe
- Jimmy Buffett’s Margaritaville
I abhor chain restaurants most of the time, but most of those would be unique to Utah and allow for the Gateway to become a tourist destination so that it would have a great deal of foot traffic. It'd also be more tied into the entertainment theme and its location right next to the ESA should help.
But I don't know if any of those establishments would even be interested in coming to SLC. The Hard Rock didn't prosper here and who knows if they even would want to return?
But obviously something has to be fixed. Gateway has lost too much (like Old Navy closing in February) and it'll only continue. Then the perception will settle in that it's a failed development and no one will want anything to do with it. At that point, redeveloping the area, as we've seen with Trolley, could become infinitely harder.