Quote:
Originally Posted by RosePark
Who are these phantom investors and why haven't they stepped up to develop anything? I didn't see ANYONE else step up to do anything with ZCMI/Crossroads as they rusted away, did you? If so, please expound.
Not sure if you noticed, but the CCC is a high quality development that SLC would have had a hard time attracting otherwise. PRI made several concessions due to public input that no other developer would have made. Anyone else would have made another cheapass stucco Gateway II. They also would have ripped down the First Security Building instead of spending millions to preserve it because the public pushed back.
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Yes, I did see other developers interested in some of the parcels that now make up CCC, and I worked on plans for one of them. But PRI either paid more or had easements that made it incredibly complicated for someone else to get involved. They knew exactly what they were doing---they're developers, after all, and the business isn't one where "nice" succeeds.
And while I agree that CCC is of high quality (if hideously ugly) materials and that its build was amazingly fast because of the church, development would have still occurred in the location, albeit more organically and slowly (which is arguably better than what is essentially the McMansion version of a mall).
In addition to saving the First Security Building (for which I'm grateful), PRI also used their clout and bullied SLC Planning into allowing some terrible things along Main Street that have really destroyed CCC's potential interface with the street, including refusing to integrate the existing location of the TRAX stop and crosswalk---that's why it's so awkward to exit TRAX there and UTA had to put up ugly barriers to keep people from crossing where the
natural flow is.
CCC has also ignored some of SLC Planning's intents when it comes to café life along Main. Texas de Brazil, for example, is supposed to have a major Main Street entrance (and not the afterthought, rarely used door that exists now), as well as more significant sidewalk dining, to help bring traffic to/from the street instead of over that disastrous skybridge. But they chose to ignore that design requirement (among other things) and SLC will just look the other way because they have to bend over backward for PRI politically. Planning staff will probably tell you their PRI horror stories off-the-record, but that's it; I no longer work where I have to deal with it daily though, so I don't really care anymore.
To be clear, I'm glad CCC exists because it has brought
some life to the north end of downtown. But it's only accomplished a fraction of what an investment/development that substantial could have accomplished, had it been designed by actual urban planners and designers instead of church leaders and real estate developers (because, honestly, real estate developers are generally very poor urban designers). From an urbanist perspective, CCC is an opportunity somewhat wasted, and I hope the city can learn from it and avoid that with UPAC and its surroundings.