Why aren't you a fan of the project? The height?
I was disappointed with the lack of height originally, and especially now given the demand ultimately needed to house Mrina Heights workers, and was also unimpressed with the way it addresses Rio Salado and the lake. But, ultimately, I'm realizing I just won't ever be satisfied with how developers handle their approach to this. Given that each has failed to both activate Rio Salado and create public space on the lake side, I have to imagine it just isn't possible and/or that maybe Tempe should've situated the land better to allow development on both the street and the lake? I'm really not sure.
On a positive note, it's good to see that projects we assumed dead have come back to life: I hate the trend of design that Alta Apartments (University and Hardy) will follow but the chances of a better quality urban project going there are slim anyway so it's a win, The Lofts at Hayden will essentially connect Mill to Rural (too bad a hotel won't snatch up that last remaining pad), and now it looks like The Residences at Fointainhead are ready to break ground. More more midrise offices are coming to the Broadway Curve (up to 12 stories) so I'm glad they're at least incorporating residential into the master plans.
http://azremagazine.com/new-market/marke...campaign=GPEConnect&cb=02899106643162668
Obviously, we've past the point of preventing that area from stealing jobs and development away from downtown, so how have other cities dealt with such secondary "cores?" Do we look at transit options like BRT or simply accept its fate as a suburban tech center and be grateful for any more residential and retail they incorporate that help reduce its carbon footprint as much as possible? Really is too bad all the Broadway Curve development wasn't brought to the western end of Rio Salado, University, or even to SouthBank given the pathetic outcome of that project.