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Originally Posted by GreatTallNorth2
This is something else that I find bizarre. Why does Loblaws (and others) have so many brands? Once again, in the UK, stores have one brand. Tesco is Tesco. Sainsbury's is Sainsbury's. They have smaller format stores and big stores, but they are the same brand. No such thing as "here is our cheap ugly store format" and our "posh store". One store with standard pricing across the chain.
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Regionalism at its finest, I suppose. People seem very conscious of how their region is treated by national/international companies.
Coca Cola here is a non-starter. They closed their local factories. Pepsi here is actually branded "Your Local Cola". There are places that won't serve Coke.
Loblaw's (Dominion locally) is a mixed bag. Built great new stores, but closed old ones downtown and refused to lease out the spaces, leaving them vacant. On the other hand, they feature us well in national commercials, they made their store in the old Memorial Stadium a real showpiece.
Some Halifax (I believe) clothing company called East Coast Style is showing us the time of day with extensive promotion here. You see their clothes EVERYWHERE now, just because they went with hyper-local promotion.
That'd be my guess why national chains are reluctant to get rid of their regional brands in certain areas.
But I doubt if it really matters. Tim Horton's, fast food chains, all of that... they all do well. People get used to it. And I doubt anyone really thinks Dominion is run by the Ayre family, or that Pepsi's local profits stay in the province.