Naming Rights Provisions under the LPP
Staff wish to highlight the extent of the naming rights provisions in favour of the City and
OSEG under the Lansdowne Partnership Plan.
The City shall have the naming rights in respect of the Urban Park which includes the
Aberdeen Pavilion, Aberdeen Square, Horticulture Building, West Court, East Court,
Skating Court, Great Porch, Great Lawn, The Hill, The Water Plaza, Civic Gardens,
Heirloom Orchard, Children’s Garden, South Berm/Block K interface and the Farmers’
Market.
OSEG shall have naming rights in respect of the retail and stadium components, subject
to compliance with the City’s policies and by-laws and applicable laws. Any name is
subject to the City’s approval, acting reasonably. There is no obligation for OSEG to
use the name “Lansdowne” provided that gateway signage on the site will bear the
name “Lansdowne”. Those parts of the stadium known as Frank Clair Stadium or the
Civic Centre (but not a part of Frank Clair Stadium or the Civic Centre) will not include
alcohol or the name of an alcoholic product or the name of a manufacturer or distributor
of alcoholic products.
Any proceeds from the naming rights are distributed according to the Waterfall under
the Closed System between the City and OSEG as set out in the
Project Agreement.