Posted Nov 26, 2013, 2:05 PM
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Registered User
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Join Date: May 2013
Posts: 33
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http://www.kxan.com/news/local/austin/inside-look-at-downtown-jw-marriott
There is a video in the attached URL as well
Quote:
AUSTIN (KXAN) - The JW Marriot on Congress is still more than a year away from opening, but it already has more than 200,000 room nights booked.
Thanks to conventions booking at the hotel that's why so many rooms have been reserved through the year 2020.
But that's not counting SXSW or ACL. The marketing director for the hotel said they haven't starting booking for those events yet.
KXAN was given the first peak inside to see what the guest rooms will look like. At 411 square feet, it will be the largest single hotel rooms in the city.
Because the new hotel is still a shell, mock rooms were built inside an office building across the street.
They’ve used it to test out wood flooring, carpet, and faucets for the 1,012 guest rooms
Their marketing team also uses the room to show meeting planners what to expect when booking a convention and it's working.
"We have groups arriving the first day we open until 2020," said Jay Spurr, Director of Sales and Marketing for JW Marriott.
Because the hotel will boast 112,000 square feet of meeting space it is attracting so many conventions.
"We are a demand driver right now for the city so we are helping bring in groups that could never come here and they are filling up other hotels as well, not just ours," said Spurr.
At the Hyatt off Barton Springs they are adding a 15,000 square foot ballroom.
And it turns out when bigger hotels move into town competitors can reap the benefits as well.
"This is good competition, it's healthy competition," said Lance Stumpf, GM Hyatt Austin. "Hopefully we can get into a few more corporate convention markets, medical market conventions because we need to be able to house them within three or four hotels."
Hotel experts say that is a big attraction for meeting planners who book conventions. Right now in Austin many planners have to spread convention goers between eight or nine hotels. That’s one of the reasons so many conventions were booking in San Antonio instead of Austin .
The JW Marriott will have the 34th and final floor poured in January and the expected completion date is March of 2015.
The hotel will open for general booking a few months before its completion date.
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