Quote:
Originally Posted by WhipperSnapper
I definitely see a rebranding of the Palliser if this old rumour of City Centre being a Fairmont is true. I don't see Choice label but, maybe a Hilton or even Conrad or Waldorf.
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Not likely. Out of the 17,000 rooms InnVest owns across Canada, only 850 are under a Hilton brand and most of those were recent acquisitions from Hilton.
Palliser as a Fairmont property averaged $231 per night in 2012. A decent rate but not spectacular for that kind of building and they do not disclose the vacancy rate in their annual report.
It might end up a Delta as they have 11 Delta branded properties, some branded after taking ownership, and they tend to be their larger properties. The own the Calgary Airport Delta but not the one downtown.
I still think the easiest thing for them to do is independently brand it (they do that too) and contract management out to Choice. Good Choice staff then have someplace to be promoted to instead of going to a competitor.