Quote:
Originally Posted by 1overcosc
While Ottawa has high average incomes, the number of super-rich is very low. Lots of people in the $60k-$100k range that drive up the average, but very few in the $250k+ range that is more the target of upscale stores.
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Ottawa's 2010 median household income was $94k. Meaning HALF of the 350,000+ households or 175,000ish households made upwards of $100,000. Compare that to Toronto: 68,000, Montreal: 67,000, Vancouver: 67,000 or even Calgary: 89,000 and Edmonton 87,000.
http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/famil107a-eng.htm
Nothing even comes close, really. Don't underestimate the juicy middle. If you read the Globe and Mail's weekend edition feature on new department stores in Canada:
http://www.theglobeandmail.com/report-on...or-canadas-big-spenders/article13585542/ you'll see that unlike many of the comments in this thread, the retailers want to compete, want to be in the same markets, and are willing to lose some battles in a competitive marketplace. This ought to be the norm and it's strange that we seem find it strange.
It reminds me of an example from a microeconomics class in university.Hotdog vendors want to be at the same corner to maximize their market share. Not by spreading out, but by being next to each other so that they draw on the largest area because leaving a space means ceding market share.
So it's even in HBC's best interest to locate both an upscale Hudson's Bay and very upscale Saks on the same street as Nordstrom and Simons because HBC tries to capture the whole middle class and up market in two stores, covering all the territory of Nordstrom, whereas Nordstrom is more mixed bag, capturing the middle and high end of Hudson's Bay as well as the ultra high end of Saks.
Hudson's Bay has every reason to want both stores there, and it's in every department store's interest to want to be both in the same district and in the same city, because not being here means ceding the territory and market share, even if they won't all be the best performing stores in the chain.
It's also important to remember that despite the really high price tags on some items, most of their trade is done much lower than they let on. If you look at the infographic on the G&M story, fully 49% of the luxury retail trade is made of fragrances, cosmetics, tableware and accessories, excluding jewellery and watches. This is the stuff any middle class person can attain.
But even if we are just looking at the $250,000+ households, if you look here:
http://www.statcan.gc.ca/pub/75-001-x/2007109/article/10350-eng.pdf you can see on Chart C that there are 8 metro areas with a higher than average proportion of families over $250k, Ottawa ranking 5th. Then on Chart D you can see that Ottawa is the 4th largest marketplace of total number of households with incomes above 250k, representing about 5% of the total market of those families, Toronto is 30% of the market, Montreal around 12%, and Vancouver and Calgary around 10% each. What self-respecting company would giveaway 5% of their market share?
In short, they'll locate, they'll compete. Some may lose, but that's business and competition.