ATLANTA | Development Thread V

[clexmond]

Originally Posted by micropundit

Spanx, the $1 billion underwear company based in Atlanta, is relocating its headquarters to Buckhead Atlanta.

Its expanded world headquarters is just one feature. Buckhead Atlanta, a large mixed-use project at Peachtree and Pharr roads that hasn't had an anchor tenant, will also house a flagship Spanx store. Spanx’s headquarters will be on three floors, and the company is getting signage rights. The headquarters will open onto a rooftop garden terrace with additional balconies.

Spanx will lease 84,000 square feet of office space initially, with an option to expand up to 110,000 square feet. The company plans to relocate from the 3344 Peachtree tower to Buckhead Atlanta in November 2014.

http://www.bizjournals.com/atlanta/real_talk/2013/06/spanx-to-relocate-hq-to-buckhead-atlanta.html

"Buckhead Atlanta" has got to be the dumbest name for a development. I read this whole blurb and the end confused me since 3344 is already in Buckhead. Took me a sec to realize that they were referring to the development and not the location.

[micropundit]

Originally Posted by clexmond

"Buckhead Atlanta" has got to be the dumbest name for a development. I read this whole blurb and the end confused me since 3344 is already in Buckhead. Took me a sec to realize that they were referring to the development and not the location.

Here is an excerpt from a local news blog's coverage of the Spanx story that might interest you:


BuckheadView also was told last week by a reliable source that Buckhead Atlanta was a name picked by OliverMcMillan for the purpose of marketing the project and that the name may well change once it is open for business. The source told BuckheadView the name likely will revert back to “Buckhead Village.”

http://www.buckheadview.com/2013/06/buckhead-atlanta-lands-spanx-hq.html

[clexmond]

Originally Posted by micropundit

Here is an excerpt from a local news blog's coverage of the Spanx story that might interest you:


BuckheadView also was told last week by a reliable source that Buckhead Atlanta was a name picked by OliverMcMillan for the purpose of marketing the project and that the name may well change once it is open for business. The source told BuckheadView the name likely will revert back to “Buckhead Village.”

http://www.buckheadview.com/2013/06/buckhead-atlanta-lands-spanx-hq.html

Yeah, I like that far better. It just seems obvious that people are going to confuse "Buckhead Atlanta" with "Buckhead, Atlanta".

[themaguffin]

Worse than any fear of confusion, it's just an awful, lazy name for the project.

[arjay57]

Originally Posted by themaguffin

Worse than any fear of confusion, it's just an awful, lazy name for the project.

I would have simply named each building by its address -- 3160 Peachtree, 286 East Paces, etc. It's much easier to find things that way.

I know they were trying to avoid cutesy but Buckhead Atlanta errs on the side of too generic.


Greetings, btw. Newbie from the other forum.

[atlantaguy]

Originally Posted by clexmond

Yeah, I like that far better. It just seems obvious that people are going to confuse "Buckhead Atlanta" with "Buckhead, Atlanta".

Yeah, I've never liked the name either. If they are using it for marketing purposes though, I get it. Buckhead Village just sounds right to me, much more so than the Streets of Buckhead.

I was in San Diego a couple of weeks ago for work, and have to say I am now a fan of Oliver McMillan. They have built some great projects all over Downtown there.

And welcome, arjay57. I have really enjoyed your posts for some time on that "other forum."

[bryantm3]

Originally Posted by arjay57

I would have simply named each building by its address -- 3160 Peachtree, 286 East Paces, etc. It's much easier to find things that way.

I know they were trying to avoid cutesy but Buckhead Atlanta errs on the side of too generic.


Greetings, btw. Newbie from the other forum.

hi arjay! there is also the main atlanta forum on this website, if you want to check that out: http://forum.skyscraperpage.com/forumdisplay.php?forumid=330

i've always referred to that part of buckhead as the 'buckhead triangle', but then again, that's also too broad because it's not development specific.

[RudyJK]

Buckhead Village is what that area has been called for decades. Why not capitalize on that?

http://en.wikipedia.org/wiki/Buckhead_Village

[simms3_redux]

Back to Midtown...read the article at the link below for more on AT&T's Foundry center opening up in Tech Square.

http://www.costar.com/News/Article/Midto...342&cid=CF063E5796A8AFAAFA19B8AA13772AFB

AT&T joins other major tech firms with a presence in Atlanta’s vibrant Midtown area. Google has been firmly set for the past five years and currently leases 25,000 square feet in the Millennium in Midtown on 10th St. Facebook has leased 5,000 square feet at 1000 Marietta St. at the Brickworks at Midtown West. BliNK Media, a leading digital advertising firm with major clients such as Facebook announced it is stationing its technology headquarters in Midtown by leasing 3,300 square feet on the 12th floor of the Promenade on Peachtree.

Pandora Media recently signed a 66-month lease at 271 17th St in Midtown and just this month moved into 3,400 square feet on the 15th floor. NuRun, an IT development and consultant subsidiary of the media and telecommunications provider, Quebecor Media, leased 10,000 square feet within the building. Also, online ticket vendor Ticketmaster has leased 15,000 square feet in the building.

Midtown’s fiber rich network holds strong appeal, as does its proximity to metro rail, retail, and housing.

I think this type of stuff coupled with Ponce City Market, proximity to Georgia Tech, and access to the infill neighborhoods most appealing to techies/young people makes Midtown much more prime than Buckhead. It's also nice that Coke just leased 276,000 SF in downtown (moving 2,000 IT workers from Cobb County to downtown). The direction of the momentum seems clear to me.

Another Costar article confirms Athena is leasing 75,000 SF and could host as many as 640 employees in their space at PCM - basically exactly the ratio I mentioned earlier for tech tenants - 1:117 SF. At that rate, PCM's 450,000 SF of office could hold 3,850 employees...We know Jamestown will take a floor there (75,000 SF) and probably has far fewer employees, so let's call it 3,000 employees in that building to be safer. I don't see the same concentration of employment growth, especially of the more highly paid variety, happening anywhere else in the metro...and a lot of this is simply relocation in from the burbs.

[scania]

Originally Posted by simms3_redux

Back to Midtown...read the article at the link below for more on AT&T's Foundry center opening up in Tech Square.

http://www.costar.com/News/Article/Midto...342&cid=CF063E5796A8AFAAFA19B8AA13772AFB



I think this type of stuff coupled with Ponce City Market, proximity to Georgia Tech, and access to the infill neighborhoods most appealing to techies/young people makes Midtown much more prime than Buckhead. It's also nice that Coke just leased 276,000 SF in downtown (moving 2,000 IT workers from Cobb County to downtown). The direction of the momentum seems clear to me.

Another Costar article confirms Athena is leasing 75,000 SF and could host as many as 640 employees in their space at PCM - basically exactly the ratio I mentioned earlier for tech tenants - 1:117 SF. At that rate, PCM's 450,000 SF of office could hold 3,850 employees...We know Jamestown will take a floor there (75,000 SF) and probably has far fewer employees, so let's call it 3,000 employees in that building to be safer. I don't see the same concentration of employment growth, especially of the more highly paid variety, happening anywhere else in the metro...and a lot of this is simply relocation in from the burbs.

No need to debate this topic anymore. To be fair, there are projects and development going on all around the metro area. The biggest development as far as shopping, hotel, business, and residential is still the Buckhead Atlanta project. Shopping by itself, would be the Atlanta Outlets on I-575. There's the other project that is pretty significant going up at Mansell in Alpharetta. One can pull articles about any sub-district of Atlanta.

[briantech]

No need to debate this topic anymore.

Where's the fun in that?

[ATL_J]

Scania: "No need to debate". Proceeds to debate.

[clexmond]

Originally Posted by scania

No need to debate this topic anymore. To be fair, there are projects and development going on all around the metro area. The biggest development as far as shopping, hotel, business, and residential is still the Buckhead Atlanta project. Shopping by itself, would be the Atlanta Outlets on I-575. There's the other project that is pretty significant going up at Mansell in Alpharetta. One can pull articles about any sub-district of Atlanta.

I'm not sure where that's coming from, Ponce City Market has more overall space than Buckhead Atlanta and it's all on one city block.

Buckhead Atlanta: "The total planned development now is targeted at 370 apartments, 300,000 square feet (28,000 m2) of retail space and 90,000 square feet (8,400 m2) of "boutique" office space."

Ponce City Market: "...combines 300,000 square feet of retail and restaurants, 450,000 square feet of office space and 260 residential units."

So PCM has the same amount of retail, and 360,000 sqft more office space. Yeah, Buckhead Atlanta wins out with 90 extra apartments, but with the addition of something like 3000 pending apartment units in the immediate surroundings of PCM, calling BA the "biggest development as far as shopping, hotel, business, and residential" is a little absurd.

[shivtim]

Construction on the Beltline shed at PCM. It will have temporary food carts starting in mid-July.

photo source

Interior of PCM is starting to come together:

photo source

77 12th Street's roof deck:

photo source

One12 Courtland (GSU apartments)






photo source

[scania]

Originally Posted by ATL_J

Scania: "No need to debate". Proceeds to debate.

Nope, I wasn't debating.

[AtlantaMustang]

Originally Posted by scania

Nope, I wasn't debating.

I think we should debate whether he was debating.

[shivtim]

Emory Proton Therapy Center, 615 Peachtree Street

source

National Center for Civil and Human Rights

source

Upgrades to Tech's outdoor turf fields:



source

[clexmond]

What's supposed to go in the PCM shed in the long-term?

[scania]

Originally Posted by clexmond

I'm not sure where that's coming from, Ponce City Market has more overall space than Buckhead Atlanta and it's all on one city block.

Buckhead Atlanta: "The total planned development now is targeted at 370 apartments, 300,000 square feet (28,000 m2) of retail space and 90,000 square feet (8,400 m2) of "boutique" office space."

Ponce City Market: "...combines 300,000 square feet of retail and restaurants, 450,000 square feet of office space and 260 residential units."

So PCM has the same amount of retail, and 360,000 sqft more office space. Yeah, Buckhead Atlanta wins out with 90 extra apartments, but with the addition of something like 3000 pending apartment units in the immediate surroundings of PCM, calling BA the "biggest development as far as shopping, hotel, business, and residential" is a little absurd.

Ok people, call it whatever you want. I love the different projects going up around the city. But Buckhead Atlanta, by far to me is the most impressive as far as size, architecture, and type of retail, when you combine all of those together that is being built right now. It's definitely something that will help bring Atlanta to a world class status. I'm not saying PCM doesn't help in that regard.

[simms3_redux]

^^^I think you may be more impressed with PCM when leasing becomes public. Buckhead Atlanta is "easy" because one doesn't have to work quite as hard to get retailers to come to Buckhead, by far the best retail market in the SE outside of coastal South FL (not to downplay OM and the CBRE team leasing it). PCM, like the developer's other intown retail project at Westside Provisions, is intown and requires a lot more finessing and coaching of retailers, and probably requires more give on the landlord's part. If they can bring a solid mix of national/credit/international brands, as well as hot "small-footprint/exclusive" retailers like they've found for the Westside (which BTW how awesome is it that Jamestown has already proven they can really "bring it" to barely genetrified/developed areas such as the Westside!!) and local purveyors such as those they have put in all of their retail developments from Chelsea Market to Drew Lewis at Shops at Metropolis, then PCM will be more of a success to me than Buckhead Atlanta. In terms of basis in the project, yes, Buckhead Atlanta is larger, though not by that much for what it is.

And speaking of intown shopping, if you can afford the shops over there at the Westside, I suggest you forgo Buckhead because landlords working hard to bring retailers into town rather than allowing them all to go to Buckhead or the burbs need to point to sales...

Also, I like the PCM setting more. I have a feeling that parts of Buckhead Atlanta will look a little "schmultzy", if not "stucco-y" if you catch my drift. I'll be pleasantly surprised if it's not.