Merulla backs down from Copps ‘power ring’ plan after staff report
http://www.thespec.com/news-story/388655...opps-power-ring-plan-after-staff-report/
Councillor Sam Merulla has changed his tune on plans to install a 360-degree digital advertising ring around the inside of Copps Coliseum.
Merulla brought a motion to council's general issues committee Monday, supporting spending city money to install a so-called "power ring" around the inside of the arena, "pending the release of the report on our (expected) return on investment".
The report came back Wednesday and the Ward 4 councillor said it was not in the best interests of the city to pursue the idea any further.
"When I read the report it slapped me in the face, woke me up and I smelled the coffee," said the Ward 4 councillor. "I'm not confident in the business plan. The input for this far outweighs the return."
The "power ring" idea was initially put forward as profit-making endeavour for Copps and the city. The initial costs of up to $800,000 would yield a flow of advertising revenue to be split between the city and the HECFI operators, Global Spectrum.
"A few weeks ago, I was informed the advertising could be a catalyst for a revenue source for the city, an idea to create profit," he said. But now? "I'm not confident enough to go ahead with it."