Quote:
Originally Posted by Nathan
That's what happens when a country, it's media, and corporations fully support a domestic league. Up until the last while, the CFL has survived in spite of a lack of support in some areas (Southern Ontario is still weak), being put down in media (still happens), and a lack of support from corporate Canada, although this is improving slightly.
|
CFL not worried about losing sponsors anymore
KIRK PENTON, QMI Agency March 01, 2013
REGINA - Back in the mid-1990s, the CFL's winter meetings were sometimes about whether or not the league would survive.
Fifteen years later, the commissioner is not concerned when the three-down loop loses two national sponsors in Scotiabank and RONA. Scotiabank will still advertise this season but is planning to depart at the end of the campaign. RONA, which is restructuring, is already out of the picture.
"The nice thing is, coming out of the hundredth Grey Cup, the number of companies that are lining up to associate with us has been great," commissioner Mark Cohon said.
"So I've never seen our pipeline bigger, and we're at the stage now where it's like, maybe if we don't get the right deal in that category, we'll sit on it until we get the right deal.
"We're in a place now we want to get the right deal, because there's great value in this league."
THIS AND THAT
It was difficult not to get excited listening to Randy Burgess on Friday. Burgess is the vice-president of communications and fan experience for the Ottawa Sports and Entertainment Group, and he was talking about some of the things that are in store for CFL fans over the next few years.
The most interesting part was technology that will, as an example, allow fans to access live cameras located throughout the stadium on their smart phones for better views of the action. Cisco's StadiumVision is already in use in other leagues, and the CFL is ready to jump into the 21st century along with them. The goal is for the fan experience to be just as rewarding as it would be if you were at home. That's no easy task "