Quote:
Originally Posted by bryantm3
I would guess that due to the recent uptick in apartment development, there is a wait-and-see approach being taken. At least 3 high rise apartment buildings just went on the market in midtown; that's big. I would suppose that many companies have plans in the works, but they're holding off to see whether the novare and 12th and midtown developments are really going to sell out like expected. Wait a few months and you'll see development like you never expected.
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Skyhouse has exceeded rent/timing expectations/underwriting by a material amount. Not as familiar with 77 12th though I believe they believed they could get north of $4K for their top floor 2BRs and not sure they currently feel that way. Will undoubtedly be more expensive than Skyhouse has leased up at, but I have a feeling that they are now projecting more their base case scenario in terms of rent (I think they are probably exceeding pre-leasing expectations in regards to timing). Novare is fast out of the ground with 100 6th with virtually the same underwriting, so I believe that they are fully confident that they will exceed underwriting again, but I think we'll see the leasing velocity slowdown during the 12 months that 100 6th leases up and Faison's project at Ponce leases up.
Midtown has to compete with the Eastside, the Westside, Buckhead to a degree, and Inman Park. I think the cool factor still lies outside of Midtown, understandably. Not everyone wants to live down the street from their office building and most would probably prefer a place along the Beltline down the street from the better bars/restaurants less frequented by the bridge and tunnel folks that inundate Midtown (and invariably end up living there).