ATLANTA | Development Thread V

[Nanosolar]

Update on IM Pei Building

http://atlanta.curbed.com/archives/2013/...ng-vanishes-temporarily-from-midtown.php

[memace]

Originally Posted by simms3_redux

That's awesome...I can't seem to open the PDFs though as they are password protected

Hey yall-
Long-time reader, but finally decided to start posting!
Anyways, if you look at the URLs of the password protected links, it looks like they have the names included on them. NO idea if this is accurate or not, but here are the names that are coming up?

Building A:
Oscar De La Renta
Akris
Shake Shack (?!?) - (if you look at the renderings, that small free-standing structure in the middle of "A" looks familiar to other shake shack architecture i have seen)
Gypsy Kitchen
Lugo Caffe
Le Bilboquet
American Cut
Thomas Pink
Etro

Building B:
Jimmy Choo
Brunello Cucinelli
Moncler
Corso Coffee Wine Bar
Christian Louboutin

Building C:
Georgetown Cupcake
Doraku Sushi
American FB
Courage
L'Occitane
Fireside Pies
Scoop
Canali
Hermes


Wow- Seems like a LOT of wins for Atlanta, if this is accurate.

[KevinFromTexas]

SkyHouse Apartments construction cam. Are there two SkyHouses in Atlanta? One of the windows here shows it at Atlanta, but there's also another with the address - 100 6th Street. I Googled that, and it said it's in Atlanta. So are there two of them?

http://oxblue.com/open/SkyHouseApartments

[AtlantaMustang]

Originally Posted by KevinFromTexas

SkyHouse Apartments construction cam. Are there two SkyHouses in Atlanta? One of the windows here shows it at Atlanta, but there's also another with the address - 100 6th Street. I Googled that, and it said it's in Atlanta. So are there two of them?

http://oxblue.com/open/SkyHouseApartments

Yes, the only difference in the designs will be the roofs and parking decks.

[simms3_redux]

Shake Shack is exciting - but the ones I've seen are usually in hipster/transformative areas (such as Fulton St in DT Brooklyn).

Georgetown Cupcake is pretty exciting...they have a "secret" flavor of the day that people "in the know" line up for. Not a huge cupcake fan myself, though it's the "prominent one" that's in Georgetown and Back Bay Boston, etc.

Almost all those other retailers are new to the area...definitely high end on the level of Phipps.

Scoop is a new trend out of SoHo and they only have like 2-3 locations (NYC and Boston)...so that's pretty exciting if Atlanta is edgy enough to attract them...wonder who the leasing reprepresentative is that got them to take a looksy.

Thanks Memace!

[clexmond]

Originally Posted by Libertarian

As a shopping venue, the Midtown Mile is just a dream - it's not configured to ever be a shopping district. If the model is the Chicago Mag Mile, that's obsolete too. The reason is simple....Americans are auto-centric and Midtown is simply not auto friendly and never can be. The Atlanta parking meter gestapo makes the case even worse. For shopping, the Westside works, Buckhead works, Perimeter works because there is no parking problem. Focus on food and entertainment.

You have a very short term view of things. Our demographics are changing and more and more people are moving into Midtown. We will reach a critical mass that will support a more varied array of retail.

[scania]

Originally Posted by simms3_redux

Shake Shack is exciting - but the ones I've seen are usually in hipster/transformative areas (such as Fulton St in DT Brooklyn).

Georgetown Cupcake is pretty exciting...they have a "secret" flavor of the day that people "in the know" line up for. Not a huge cupcake fan myself, though it's the "prominent one" that's in Georgetown and Back Bay Boston, etc.

Almost all those other retailers are new to the area...definitely high end on the level of Phipps.

Scoop is a new trend out of SoHo and they only have like 2-3 locations (NYC and Boston)...so that's pretty exciting if Atlanta is edgy enough to attract them...wonder who the leasing reprepresentative is that got them to take a looksy.

Thanks Memace!

I 100% AGREE!!!....Scary. Lol

[scania]

Originally Posted by clexmond

You have a very short term view of things. Our demographics are changing and more and more people are moving into Midtown. We will reach a critical mass that will support a more varied array of retail.

I'm not sure if the demographics at large is changing for the better when it pertains to longevity with retail for Midtown. In another thread on Atlanta, simms3_redux talks about the demographics and its trend in Midtown, though I didn't agree with the terminology/tone, I understood where he was coming from on the trend of demographics midtown seems to be attracting. With that being said, I'm not sure if or when the dream of a midtown Mile will ever happen.

[cokezero]

Out of curiosity, does anyone know if the specialty retailers in Atlantic Station like Gap and H&M are subject to non-compete clauses that would prevent them from opening another nearby location? If so, we are probably a few more years away before we'll see any moderately-priced chain retailer like Gap or Express along the Midtown Mile, right?

[Orlando]

I haven't been to Atlanta since 2008. So, these might be old. I just found these renderings for a renovation of Peachtree Center. Is Peachtree Center in downtown or Buckhead?

[trainiac]

Originally Posted by Libertarian

As a shopping venue, the Midtown Mile is just a dream - it's not configured to ever be a shopping district. If the model is the Chicago Mag Mile, that's obsolete too. The reason is simple....Americans are auto-centric and Midtown is simply not auto friendly and never can be. The Atlanta parking meter gestapo makes the case even worse. For shopping, the Westside works, Buckhead works, Perimeter works because there is no parking problem. Focus on food and entertainment.

Hah! The problem with midtown is its busiest portions were all originally developed in the streetcar era and were 1 (or rarely 2 and over) story commercial buildings. When downturns happened the building owners didn't have any stable rent coming in (i.e. if there had been 3 or 4 or 5 story buildings with apartments or offices they would have had better income) and the buildings became derelict.

Then they slowly became surface lots. Then (the sort of good part) parcels were assembled and new mid-to-highrise buildings put up (early 90's to now) but.... the rents are incredibly high. So, they almost need to write off the retail rent to get anything worthwhile in the street-level stores.

I honestly don't think cars enter into this conversation much at all. It's basically the rents are too high for the rather low volume of daily customers. But as these building depreciate and rents drop to more reasonable levels we should get closer to special yummy goodness. More residents will make a difference but knitting these blocks together will help even more.

[Nanosolar]

Originally Posted by scania

I'm not sure if the demographics at large is changing for the better when it pertains to longevity with retail for Midtown. In another thread on Atlanta, simms3_redux talks about the demographics and its trend in Midtown, though I didn't agree with the terminology/tone, I understood where he was coming from on the trend of demographics midtown seems to be attracting. With that being said, I'm not sure if or when the dream of a midtown Mile will ever happen.

Can you provide a link to that post? I don't see how anyone could be bearish on the changing demographics of Atlanta right now. Ideally the city will continue to attract college talent from around the SE.

[clexmond]

Originally Posted by Nanosolar

Can you provide a link to that post? I don't see how anyone could be bearish on the changing demographics of Atlanta right now. Ideally the city will continue to attract college talent from around the SE.

It was just some racist rant that seems to have stemmed from some of the guy's neighbors. Like you said, being bearish about the changing demographics in Midtown right now is absurd. The area is getting wealthier and more educated every year and over time we'll see that reflected in more and more retailers choosing Midtown.

[jnihiser]

Originally Posted by clexmond

It was just some racist rant that seems to have stemmed from some of the guy's neighbors. Like you said, being bearish about the changing demographics in Midtown right now is absurd. The area is getting wealthier and more educated every year and over time we'll see that reflected in more and more retailers choosing Midtown.

Anyone who has been here for the last 8-10 years can/should attest to the absolute transformation that Midtown has gone through.

I remember running in midtown regularly in 2004, and there was nothing going on, no foot traffic, few high-density residential options. Then, developers basically willed all those things to happen. Now there is foot traffic, tons of restaurants, additional retail, and increasingly fantastic high-density residential options. All in 8 years time. Imagine how things will look in another 8 years time.

[Dale]

Originally Posted by Orlando

I haven't been to Atlanta since 2008. So, these might be old. I just found these renderings for a renovation of Peachtree Center. Is Peachtree Center in downtown or Buckhead?

Is this a current plan ?

[jpk1292000]

Originally Posted by jnihiser

Anyone who has been here for the last 8-10 years can/should attest to the absolute transformation that Midtown has gone through.

I remember running in midtown regularly in 2004, and there was nothing going on, no foot traffic, few high-density residential options. Then, developers basically willed all those things to happen. Now there is foot traffic, tons of restaurants, additional retail, and increasingly fantastic high-density residential options. All in 8 years time. Imagine how things will look in another 8 years time.

The real transformation in Midtown started around 2000. In the 13 years since it has improved monumentally. It's not going to turn into something resembling NYC or SF in 13 years. Those places have been in development for 50-100 years. The steps it's taken recently have been very impressive. And in just three or four years more time, it will be much more impressive than it is today.

[testarossa50]

Health IT firm athenahealth to bring more than 700 jobs to Midtown

http://www.bizjournals.com/atlanta/blog/atlantech/2013/02/health-it-firm-athenahealth-to-bring.html

To Ponce City Market, specifically. This is big news for the entire metro, let alone intown/O4W/the Beltline.

[ATLaffinity]

Originally Posted by clexmond

It was just some racist rant that seems to have stemmed from some of the guy's neighbors. Like you said, being bearish about the changing demographics in Midtown right now is absurd. The area is getting wealthier and more educated every year and over time we'll see that reflected in more and more retailers choosing Midtown.

Worst Midtown Ambassador Ever

[clexmond]

Originally Posted by ATLaffinity

Worst Midtown Ambassador Ever

Care to elaborate? Do you see a problem with the area becoming wealthier and more educated?

Edit: I see a problem with it if affordable housing isn't included in an overall plan, but in general how is that a negative?

[ATLaffinity]

Originally Posted by clexmond

Care to elaborate? Do you see a problem with the area becoming wealthier and more educated?

Edit: I see a problem with it if affordable housing isn't included in an overall plan, but in general how is that a negative?

Not you. The Midtown poster who hates every single thing about Midtown.