Quote:
Originally Posted by Acajack
It is astonishing that they would do this.
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I don't think so. It's a definite risk, no doubt about it. However, if they pick something that is unique and doesn't drive people away, they have a good potential to create a very distinct brand. There's a huge difference between simply not liking a name and actively hating it. Someone who doesn't like a name may still become a supporter and have the name grow on them. The other is a lost customer.
Basically I think they're using a point of view borrowed from Apple. I can best sum it up by using (stealing?) a quote from Steve Jobs: "Some people say, 'Give customers what they want.' But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, 'If I'd asked customers what they wanted, they would have told me, "A faster horse!"' People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page."
The ideal choice is a name that's unique and that the majority of the potential audience will embrace. However, as there doesn't seem to be an obvious candidate (for various reasons), they seem to be looking for one that is unique without driving away potential customers.
The risk OSEG is facing is that Ottawa's population is very conservative (I don't mean politics) and very resistant to out of the box ideas or concepts.
In the end, if they can find a name that is unique without alienating their audience, they'll be fine. But, let's face it, the only real choice was always the Rough Riders. When that was taken out of the mix, everything got... confusing.