More downtown residents sought
Area population must triple to attract more amenities, group says
13 comments by Eugene Scott - Jul. 21, 2012 04:15 PM
The Republic | azcentral.com
Misconceptions about downtown Phoenix keep Valley residents from moving to the area, thus slowing economic development in the city center, community leaders said.
The Downtown Phoenix Partnership Inc. board of directors reviewed the group's economic-development report last week at its quarterly meeting. Attracting new residents was among topics the non-profit group discussed as part of its mission to promote economic development in the area.
"We need more people downtown living here, working here," David Roderique, president and CEO of the partnership, said. "The more people you have living there, the more you can support them."
Roderique said exaggerated safety concerns, partially because of the presence of the homeless, have kept some people from moving to the area.
"Downtown has become one of the safest places in the Valley," he said. "Crime has dropped 70 to 80 percent in the last decade."
Between 12,000 and 14,000 people live in downtown Phoenix, Roderique said, but that number needs to triple to attract the type of projects, such as a grocery store, the DPP would like to see in the community.
"We've made huge strides, but we're not there yet," he said.
The area also needs small-scale development projects to fill open space between the larger buildings.
"There aren't that many sites where you could do a mega-project if you wanted to," Roderique said. "We really don't have a lot of land."
Newer projects such as CityScape have made downtown more attractive to those in other parts of the Valley, but Terry Madeksza, DPP vice president, said the group is looking for ways to make the area more pedestrian-friendly by adding shade, outdoor seating and public art.
"People are coming downtown. Downtown is becoming a destination. I want them to feel comfortable walking, to lengthen their stay," she said.
Apartment projects that will attract the middle class are badly needed, said Dan Klocke, DPP vice president of development. Smaller projects with 60 to 70 units that charge about $1,200 a month for a two- or three-bedroom apartment would be ideal but are tough to make a reality, he said.
"These are more challenging than anything from a construction standpoint," he said. "New construction from the ground up is really hard. It takes time."
It also will take time to attract more intimate dining and entertainment venues to complement the Phoenix Convention Center, CityScape and larger hotels, Madeksza said.
"We're focused on giving someone a memorable experience so that when they choose to go out, they go downtown," she said.
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