Quote:
Originally Posted by Tuckerman
Well of course I agree Simms3. The current system is hardly convenient. I just came back from Brazil yesterday and of course I took MARTA to and from the airport. But you make the correct points: a system needs to be rapid and convenient and the one fare is not conducive to the short trip. It is only because marking downtown is more expensive than 2 ways between Lindbergh that I take MARTA,BUT if the wife goes with me it is cheaper to park downtown than taking transit - go figure.
There are so many things that can be done. For example, residents of many German towns (Switzerland too) simply have an all time all pass card for all transit in the city. In fact when I stay in a hotel in Berne or Geneva they give you a transit card for free for all transit in the city. Of course they pay a high price for transit infrastructure - but one most compare with the high price of car ownership, highways, etc.
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This is one of the main problems with having a high marginal cost of using transit: it mainly serves to discourage use on the margin. So you end up paying a huge amount to develop a system, but when you try to recoup operating costs through user fees you encourage people not to use it and instead stick to their cars. The worst of both worlds in a sense.
The idea of free use for people within the MARTA zone is an interesting one. MARTA's fare revenue accounts for $116 million of its $410 million in annual costs (
source). Finding $116 million would be difficult. But if you could manage to do that, many, many more people would most likely choose to ride--the improvement in the total utility of the transit system would be enormous. Driving on your commute from Dunwoody to Midtown would be seen as a significant luxury, considering cost of operating the car, tolls, and parking would push $10/day compared to nothing. Add to that decreased air pollution, road congestion, vehicle deaths, etc: all the hidden costs of driving that aren't factored in properly for various reasons.
The whole point of public transportation is that it has very, very low marginal costs: the additional burden placed on the system by an additional rider is basically nothing. With driving, the marginal cost of extra driving is always the same (or increasing, when you factor in the costs of congestion). If pricing could reflect that, you'd get a ton more value out of the transit system.
Mexico City does this, more or less. The 3 pesos it costs to ride the metro is nominal (14 pesos to the dollar). If you're paying billions to develop a metro system designed to get people off the roads, you might as well encourage them to use it.
Not saying I advocate this necessarily, but it's food for thought.