Quote:
Originally Posted by citywatch
but is forever 21 even a "department" store? it's aimed at such a limited set of shoppers, & its product mix is----quite naturally, based on the store's name----aimed at younger women, so it seems too limited to earn the title of dept store.
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Its not a question if theyre a department store or not.
Are they a traditional one, with a toys section, a bedding section, a diner and so forth?
No. But those kinds of department stores dont really exist anymore.
As I said, their Fresno store is larger than the anchor JCPennys in the same mall.
They have expanded to sell mens items, makeup, purses, maternity items, plus sizes etc etc
"Later that year, Forever 21 opened a store in Bakersfield, California in the 94,000-square-foot (8,700 m2) spot that was once held by Gottschalks in the Valley Plaza.[7] On April 2, 2011 Forever 21 opened what was then their largest store in the chain at 150,000 square feet (14,000 m2) in Fresno, California at another former Gottschalks location in Fashion Fair Mall. Another Gottschalks conversion in Modesto, California at Vintage Faire Mall, is set to open in August and will be 154,000 square feet (14,300 m2) over three levels, making it the largest in the chain."
Right now, theyre really the ONLY department store chain that is expanding.
And having their two biggest stores be in the central valley wont last for long.
I'd bet money on the next downtown department store being a Forever 21.