I drove by the new Bosa sign yesterday... And it is BIG, it's not just a small, non-descript sign. The first sign I noticed was at the East edge of the old "Brick" property - which made me think that the property is about to get developed.
However, a block later there is another identical sign on the corner or University Drive and 104th avenue, located on the old d'Corous land. I know that this is city owned land and that they had been going to develop the d'Corous as a joint-venture of sorts before it got cancelled over 2 years ago.
My guess is that Bosa is now going to build a low-rise on the old d'Corous site, and that the sign in front of the Brick is simply a sign for that development. I've noticed before that developers sometimes have a few signs, blocks away, announcing their development... Here are pictures from my photobucket.
I'd really like to see the Brick land developed, but I'm almost equally happy to see the empty d'Corous land developed as well - it's been quite an eyesore!