As per Broadway Park Lofts, having an auction has been a pretty great marketing ploy to sell off real estate quick. Most people buying real estate now are looking for deals and if you can make people think they are getting one, you'll sell units pretty successfully. Nothing is gonna go for, $55,000 but it gets a lot of attention.
I found it interesting that " in the next month you’ll see ads for our auction in the Wall Street Journal, Seattle Times, San Francisco Chronicle, Los Angeles Times, The Oregonian, Salt Lake Tribune, Salt Lake Magazine, Salt Lake City Weekly, Q Salt Lake, radio and TV spots, and many, many more."
This sounds like its gonna be a great way for them to raise some money to finish their project. Maybe I'll have to bid.