Quote:
Originally Posted by Acajack
Interesting also is that H&M does not have a store in Ottawa, even though the Ottawa-Gatineau metro area is 10 times the size of metro Moncton!
|
I agree. There are a few stores through-out Atlantic Canada that are not as prominent elsewhere for some reason.
Ex: Aeropostale has 6 stores in Atlantic Canada:
Halifax (2)
Moncton
Saint John
Fredericton
St. John's
Aeropostale opened their first store in Winnipeg this year (when Halifax had 2). I have no idea what the reason was but the only thing that comes to my mind when brands open in smaller markets first is that the required retail space is not available in the larger city.
There are other factors too like the size of the surrounding area (population that the store will serve, and with Halifax that number is much larger than its approximate 410 000 population due to it being the only large city in NS, probably closer to 700 000-750 000). Some stores only open in certain regions, like the Olive Garden only has restaurants in Winnipeg, Calgary, and Edmonton for some reason (none in Toronto ?!). Some stores also look at the mall and see if it is a suitable home for their brand. If the mall is run-down then they may pass on opening a store there.