Vancouver streets increasingly haunted by Rolls-Royce Ghosts
By Malcolm Parry, Vancouver Sun June 30, 2011
TRIKE THREE: "Race Sunday, sell Monday." That slogan existed long before Rolls-Royce built its first car in 1906. Even then, the British firm favoured reliability trials over speed events. But its aviation division, now a separate enterprise, supplied engines for many world speed-record holders, and its 1940s-vintage power plants still win aircraft races today.
The man responsible for Rolls-Royce in Western Canada, Raul Jon-Mario Elli -a.k.a. Rocky -does go racing, often in an 800-horsepower Trans Am GTI Series car as noisy and brutal as pylon-racing aircraft. Monday morning, as managing partner and general manager of Chicago-based Fields B.C. Co., he checks three city showrooms. They're the BMW Store, Mini Yaletown and Rolls-Royce Motor Cars Vancouver, where Fields B.C. has spent $12.5 million in upgrades and new facilities. His word for the latter outlet's June performance: "Phenomenal."
That's because six Rolls-Royces -all the lower-priced $290,000-to-$350,000 Ghost models -were delivered, four in Vancouver and one each in Calgary and Edmonton. Sales for the year are reportedly 17, against a target of 14 to 18. That may not seem much, but the Goodwood, England factory produced only 2,711 Rolls-Royces in 2010 -up from 1,585 in 2009 -for delivery to 83 dealers worldwide. A Montreal showroom opened June 25.
One of Elli's aces is that he can get models quickly from New Jersey. Another is that Chinese clients enjoy much quicker deliveries here than abroad. That's why you'll see a $600,000 long-wheelbase Phantom pass through the Fifth Avenue showroom in late July.
...
Read more:
http://www.vancouversun.com/life/Vancouv...+Ghosts/5028908/story.html#ixzz1Qra57rLa