Latest from Downtown News OL,
All about the 7th=Fig Mall and the New Target...
Here's a snippit!
ANd a link for the renders
http://www.ladowntownnews.com/articles/2010/12/07/news/doc4cf98319693c7759365610.txt
Thoughts?
by Richard Guzmán
Published: Friday, December 3, 2010 5:00 PM PST
DOWNTOWN LOS ANGELES - About a month after officially announcing that Target is coming to Downtown Los Angeles, the owner of the 7+Fig mall last week detailed other elements of a $40 million renovation for the outdoor shopping center.
Bert Dezzutti, senior vice president of mall owner Brookfield Office Properties’ Southern California region, said the renovation of the 330,000-square-foot attraction is set to start in the first quarter of 2011. He said it will be completed by fall 2012, when Target is scheduled to open.
Although plans for a renovation were long in the works, the specifics of the upgrade were tied to the anchor tenant. Now that the deal has been signed by the Minneapolis-based retailer, Dezzutti said the renovation will transform the mall into a clean, modern and open space.
The dated look of mall will be upgraded by replacing the current circular layout of stairways, zigzagging escalators and side elevators with a grand stairway that leads shoppers directly into the center from Figueroa Street. The stairway will descend to the middle floor of the three-level complex, where the entrance to Target will be located.
A large metal frame that currently hovers above the center will be replaced by a glass canopy, while the twin columns in front of the mall will be increased in height and sheathed in glass. The columns and the canopy will be enhanced with lighting, Dezzutti said.
“It’s a much more modern looking and inviting retail center,” Dezzuti said.
The project is being designed by Gensler Los Angeles, the architecture firm behind the Convention Center hotel, Club Nokia at L.A. Live and numerous other projects. James Kelly, the project architect, said the goal is to give the mall a contemporary look.
Kelly said the grand stairway will be the most significant architectural feature of the project and will improve pedestrian circulation throughout the shopping center.
“You won’t have to circle into the center anymore and move all around to find your way down,” he said. “It’ll take you down to the middle level where Target is located and from there you’ll have a very clear route to continue into the lower level.”
The canopy will be the visual signature of the renovated mall, he said. He added that designs call for Target to be the prominent center of the space.
“It’s going to have really great visibility from Figueroa. So as you come down that grand stair you’ll look across and the Target entrance will be right there,” he said.
Kelly said a lot of pedestrian traffic is expected from the Downtown population, so major changes are not planned for the 7+Fig parking structure, which also serves two adjoining office towers. Dezzutti, however, added that some parking spaces will be added for shoppers.
New Mix
The mall is currently 70% vacant. In preparation for the renovation, most of the remaining tenants have received notice to vacate by Jan. 2. The only tenants that will remain at the mall will be California Pizza Kitchen, Starbucks, Morton’s The Steakhouse, Adoro Mexican Grille, Gold’s Gym and Yolanda Aguilar Spa, a sub-tenant of the gym.
They will stay open during construction and join a number of new retail outlets and restaurants that will occupy the up-to 175,000 square feet of space that will be available after the renovation, although Dezzutti would not confirm which businesses are coming.
“Our vision is to transform the current retail mix at 7+Fig into a much more contemporary mix of stores and visionary iconic restaurants that are more designed for the urban need Downtown,” he said.
Project renderings hint at possible dream tenants for a redefined space. Designs show an “Up-N-Down Burger” storefront, a “Meimen Marcus” and “Northstem.”
Dezzutti maintains that those are just an artist’s depiction of what it might look like, and he would not say if there are plans to bring in an In-N-Out burger, Neiman Marcus or Nordstrom.
Yolanda Aguilar, who has run her spa at the mall for seven years and has been in Downtown for 45 years, said she is happy with the renovation plans.
“It’s going to open this place up to new people. It’ll be more accessible,” she said. Aguilar admits that staying open during construction may be a challenge, but it will be worth the struggle.
“I feel very confident about this place,” she said. “We may go through a bit of tough times, but this is progress and it’s a good change.”