
Wi-fi on transcontinental flights would make my life. If we can put a man on the moon, I should be able to check my Facebook at 35,000 feet over the Pacific.
WRT to WestJet joining any serious alliance, I would think they would almost be "forced" to have some rows of premium seating. There are some serious airlines in that alliance, and when people have booked a First Class ticket, they won't settle for the current best seat on a WestJet plane... the Emergency Exit Row.
And Canadians getting screwed on pricing is nothing new. Even things that are MADE in Canada end up being more expensive here

This is why Canada is not a serious shopping destination for Americans, or really anyone else. Except, of course, for luxury goods (Louis Vuitton, Hermes, etc.) which are still MUCH cheaper than in Japan, China, Russia, the Emirates, etc.
You can be quite wealthy with a lot less in the USA

Homes, food, cars, gas, flights at a fraction of the price.